When SEO and web design are worked on in silos, it can lead to the duplication of work and potential development issues that may negatively impact the SEO performance of the website. Both SEO and web design need to work in collaboration like two peas in a pod. If one is to compare a synergised SEO & web design strategy to formula one racing, web designers would be the engineers and the SEO team would be in the driving seat aiming to get pole position.
Experienced SEO companies work closely with web design teams to ensure that the process continues to develop value with the company’s long-term SEO strategy, while aiming to reduce any potential SEO threats during the build and any additional work that could duplicate costs. Below are a few considerations to keep in mind when synergising both SEO and web design activities.