Company and personal blogs play a key role in keeping internet users informed. After leaving a good blog, readers or customers should feel like they’ve found the answer to a question.
However, blogs serve another purpose: search engine optimization (SEO). With a few carefully-implemented strategies, a website manager can use blogging as a platform for boosting their site’s rankings on search engines like Google.
Not all SEO is created equally. The SEO tactics you choose can be the difference between a high-ranking, widely-read article and a blog post that goes unnoticed on the fifth page of Google’s results.