In order to rank your website after the Panda update, you have to adjust your link building strategy. Google has very specific demands about what they are looking for. They have proven that they are more than willing to make some very serious decisions when it comes to link building. Just recently, right before the panda update was released, Google infiltrated a variety of different public blog networks and completely de-indexed all of the websites that were members of these networks. This took a lot of webmasters by surprise and a completely tanked the rankings of even some big brand websites on the Internet.
Google wants to see webmasters writing unique, credible content for their websites and only engaging in white hat link building practices. In order to ensure that people on the Internet are complying to this, they are making big decisions that are having drastic impacts on the SEO world. In order for your website to continue ranking after the panda update, you need to comply your link building efforts with what Google is looking for.
Diversify your Anchor Text
Diversifying your anchor text for your backlinks has become more important after Panda. The anchor text is the keywords that you use when you link to your website from other websites. Previous to this, a lot of link builders said that using your specific keywords as the anchor text for your links was something you should do 90 to 100% of the time when linking to your website. Google completely shot down this belief by substantially decreasing the rankings of websites that had links with just a small number of anchor texts. This has concluded that by diversifying your anchor text you can continue to rank your websites just as you always have been. Good anchor text diversification means that you are using lots of generic phrases, raw URLs and your actual keywords for only a small percentage of the time.
Build White Hat Links
Building high-quality links through proven and effective methods like guest posting is the best way to build your rank on search engines. Google and other search engines are looking for webmasters that engage in high quality link building practices like getting blog posts published on niche related websites. You can do this by writing to blog owners and asking them if you can submit a guest post on their site. Upon approval, you can then write up a unique and informative article and include a link back to your website within the content. These are extremely valuable links because the websites that are allowing guest posts will probably be around for many years. Additionally, sites that accept guest posts usually have very high page rank and are ran by credible owners. These are the type of people that you want to obtain links from because they care about their websites and they will continue to run them positively in the future.
Buy Aged Domains
The age of your domain is also important for ranking on search engines, post Panda. It is always been believed that domains that have been online for many years and never dropped by the domain registrar are much more valuable than domains that were recently registered. The panda update has stressed the importance of aged domains and proven that a quality aged domain is extremely valuable.
Charles Dodgson works as a content strategist for WL Marketing SEO service company that offers quality link building services and affordable search engine marketing solutions to meet the web promotion requirements of businesses and professionals.