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A common challenge that even an experienced link builder will face is hitting the ‘wall of niche exhaustion’. Racking your brain for some inspiration and turning up nothing but bad ideas and dead ends. What’s the solution?

I’m going to talk you through how we uncover (to steal a Garrett French phrase) “the deepest veins of link opportunity” by credibly connecting topic areas to you or your client. This should give you an almost limitless pool of link opportunities to work with. I’m not saying my team and I don’t still hit that wall from time to time but we’ll always return to these exercises and nearly always come up with a new direction to head in.

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There’s (Nearly) Always Another Link OpportunityRead More »

When you get started as a blogger, you might be writing without an intended direction and instead detailing your life comings and goings or personal interest projects. However, by just adding this sort of content without a keyword direction or intended campaign can result in very slow growth, unless of course you are hot on networking in blogger circles or similar interest groups or choose to invest in digital marketing services. Although, keep in mind, proper networking isn’t just popping into a group, leaving your link and never taking part, in fact this can be the fastest way to see your potential contacts disappear and not want anything to do with you.

If you are a blogger just starting out or a blogger wanting to increase your visitors, you need to ensure you have a plan and solid direction in place – are you creating a niche blog? Are you focusing on lifestyle, if so, what do you differently to your lifestyle competitors? Uploading content simply for the sake of it, is no longer enough in the grand scheme of blogging and being confident in your intended audience and the tone of the voice is an advantageous start to your blogging endeavour.
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How To Build a Local Audience for Your BlogRead More »