For any business, search engine optimization (SEO) is one of the most important aspects of digital marketing today. How you optimize your website has a major impact on where it ranks on search engines.
The most popular tactics for SEO are: backlinks, on-page optimization (keyword rich content), and metadata. But let’s not forget that there are other ways to ensure your website is in top shape for search engines.
Google wants to ensure it provides users with the most optimal search experience, which has prompted the search engine to constantly change its ranking metrics. It now includes metrics that take into account whether the website is optimized for mobile, the site’s speed, security, and so on. All to ensure that users get what they are looking for along with the site experience.Continue Reading