That’s the reach of the average Facebook post.
Even if Facebook distributed all posts evenly, your followers would only see one of your posts for every 240 others they skimmed through.
But there’s hope.
That’s the reach of the average Facebook post.
Even if Facebook distributed all posts evenly, your followers would only see one of your posts for every 240 others they skimmed through.
But there’s hope.
On July 24, 2014, Google released a new and major algorithm update for local search, which industry’s SEO resource “Search Engine Land” named “Pigeon” update. This latest update from Google aims to deliver improved local search results, with enhanced location and distance ranking parameters.
Unlike Penguin and Panda updates, it is not a penalty-based update, but it is a core change to the local search ranking algorithm. With release of this update, some local businesses may notice an increase or decrease in website referrals, leads and business. The changes caused by this update will be visible within the Google Web search results and Google Maps search results. Google told search engine result that:
Who is not on social media these days? It’s become a rhetorical question. From 80 year old Grandmas to 8 year old pre-teens, everyone’s a part of the social media circus that makes marketers jump through hoops to control the reputation and engagement of our brands. Pew Research reports that about 73% of all online American adults are active on some social media or another. 41% of these use multiple social media platforms.
Even after being around for over a decade, social media shows no signs of a real slowdown. The time that people used to spend on other things like browsing through the web, visiting websites of brands they like, they now spend on social media.
Americans already devote the largest proportion of the time they expend online by networking with each other and brands they like on social media.
As Jeff Bullas points out, this social media frenzy seems to be coming at the expense of visits to corporate websites. Coca-Cola which has over 22 million Facebook fans, saw traffic to its site drop by 40% in under 12 months.
Your website is your own little piece of real estate on the web!
On your site, you have 100% control over what is said about your brand. It is your digital spokesperson who does exactly what you say and does not charge a dime. So why would you want to drive precious traffic to ‘rented’ properties like social media whose rules you have no control over? Why not drive these eyeballs to your own site where you can convert these visitors into actual customers?
No one can deny the pull of social media. However, you need to combine the attractiveness of social media with the flexibility of your own website by turning social media’s strengths into traffic for your own site. Here’s how you do it:
A blog is step one in content marketing. Companies that have blogs also have 97% more inbound links than those that do not. If you are serious about reclaiming your content and making your website a social media hub in its own right, create a blog and post on it regularly.
A blog builds its own readership which is beneficial to your website and its conversions. It can also be the destination that hosts other content used on your social networks, so that you maintain an archive of all your content on your own web property, as against leaving it solely on social networks where you just rent space without owning the property.
Create content that is shareable and publish it first on your blog. You can either put a teaser of this content or in some cases the entire content itself as a link on your social networks. The idea is to give away only enough to arouse curiosity, so your fans and followers head to your site or blog to access the real meat of your content.
Allow readers to share their favorite posts from your blog to their network on social media with social sharing buttons. Selling handcrafted jewelry on your website? Add a Pinterest button on the image and other social sharing buttons on the product listing to allow your trinket aficionado to share their find with the rest of their friends. Who would complain about some free publicity on social media after all!
Once you start posting regularly on your blog, readers will have a plethora of posts to pick from. In your post previews, show the popularity index of each post in the form of ‘number of likes’ or ‘number of shares’ or ‘number of retweets’.
When readers see that a certain piece has been recommended highly by other readers they are more likely to read it, out of a fear of missing out on important information. They are similarly also more motivated to share it with their friends on social media. This simple action can give you a viral post with no extra hard work on your part.
Great content can make people go to great lengths to access it. Once you have a repository of exciting, interesting content, use this as a hook to drive traffic from your social networks to your blog or website.
With every piece of content you publish, ask them to head over to your blog to get their hands on more such delightful content. The content you share on your site can be created by you; it could also be relevant content created by others that you share after receiving their permission to use it and attributing it properly.
When you ask customers to leave a social network and head to your site or blog for more, it could be seen as an irritant. This is especially true if the user has to login to your site to access your premium content or share and comment on it. Avoid the hassle of filling up long winded registration forms that most customers balk at, by instead using social login solutions like LoginRadius that create a seamless transition between social media and third party websites.
Social sign-on allows your users to log into your website using any of their social media IDs and with the correct implementation, it gives you access to targeted data that the customer shares on their social networks. This has the potential to become a win-win situation!
Encourage interaction between your readers on your blog. Invite comments and respond to opinions of readers on your posts. Give back constructive feedback to your readers that will make them come back over and over again to your blog in times to come. Share valuable insights relevant to your readers exclusively on your blog, making it a sought-after destination for users in your industry.
Allow comments on your blog via social networks – this makes it easier for the reader to comment without creating an account with your site first. The comment will be flashed on the timelines of the readers’ friends on their social networks, giving your original post more visibility in the process.
Remember to touch base with your newsletter subscribers whenever you have something informative or interesting. The idea is to draw traffic to your website by all means possible. If you have been capturing and nurturing an email database, put it to good use by informing customers via email whenever you have new content for them on your blog.
Make sure you include a teaser or preview of your content in the email to pique their interest and make them click through to your website. My friend Tracy Vides has put up some excellent examples of email marketing on Steamfeed that will help you get started.
Your corporate website allows you to showcase the best side of your brand, without any outside filters or negative inputs that may color the opinion of a visitor. It is your brand’s face on the web and is something that you probably have invested a lot of money building and driving traffic to via SEO, Content Marketing, PPC, email marketing and more.
Add social media to this list of tools that you use to grow your website’s online reputation. Engaging with fans on social media is great. But getting them to land on your site and actually buy from you is even better. A social media hub is an idea whose time has come.
Don’t wait for your competition to beat you to it. Go ahead and do build your website into a social magnet!
Today, I decided to share with you some of the effective methods and strategies I am using in my blog. The strategies that I’m sharing with you require patience and hard work for implementation. Of course, they are easy. It’s not what the common bloggers commonly suggests to do. Let me put some effective sure-fire strategies to get real-time success in blogging.
Length of the blog post matters a lot in blog posts, Google is ranking long, insightful posts higher than those blog posts with a shorter length. As with the introduction of Google knowledge graph, the importance of the length of the content has become important.
Other advantages of lengthy content are:
1. It is easy to target, multiple keywords throughout the post and thus rank for multiple keywords.
2. We can include more internal links throughout the content.
3. Possibility of being indexed in Google in-depth articles, and thus getting loyal readers, who love more content.
4. Rank higher, and double your chances of ranking in the first page of SERPs.
There is no doubt that blog posts with great insightful content increases your blog’s search visibility in SERPs. The results may not be observed if yours is a new blog, it may take some time. However, once the blog post ranks for the keyword, there is no chance of a drop in rankings.
We can say that long form content is beneficial for long time. Content length is the sure-fire formula for getting high exposure and rankings.
I think I need not stress the importance of quality content. I know all of you ABT readers are already tired of blog posts that stress the importance of quality. However, no blog post is complete without stressing the importance of quality content.
A site with optimized quality content is given more credit than other sites, it is better if you made your site content interesting for human traffic. Google algorithm will find out if a site is beneficial to the human user. Google algorithm will determine how much time a user spends while visiting a site based on different search queries. If a site is visited often and user likes to visit it again, its ranking stays better due to decrease in bounce rate and increase in click through rate.
Victim of keyword stuffing? No worries, it happens to the best of us. So use LSI keywords. So, what are LSI keywords? Keywords related to the main keyword is called LSI keywords. Let me make myself clear to you now.
Take an example, you are writing a post on “Google Plus and its benefits”. For this topic, LSI keywords may be hashtags, G+, communities, just all terms related to it.
Instead of including the main keyword throughout the post and be a victim of keyword stuffing, include LSI keywords throughout the post, which may look natural.
Chaitanya wrote a nice guide on using LSI keywords you can read here.
Anchor texts are the texts that come in links. For example, in subscription button “Subscribe now” may be an anchor text, which leads you to the subscription page.
Like this while obtaining backlinks, do not include the large number of exact anchor texts, it may look unnatural. Some of the examples of diversified anchor texts are “Post title (exact match)”, “this post”, “click here”.
Keeping the same anchor texts for a single post gives an impression to Google that you are indulging in the bulk backlinks scheme or black hat practices. Writing blog posts focusing on SEO, link, rankings, rather than focusing on quality content leads to these problems. Be natural.
I know that with the ineffectiveness of the Google keyword planner and extinction of Google Adwords keywords tool, it has been never easy to find and implement effective keyword.
So it’s now the time to make use Google suggest. I don’t tell you to head over to Google search, type in and look for suggestions.
There is an awesome tool called UberSuggest that gives you never ending list of Google suggestions for a keyword. You can make use of this tool, make a list of surefire long tail keywords and put them in the Keyword planner for search volumes and competitions. This is one of the effective free ways. I am also using this to find worthy long-tail keywords.
If you want premium, WordTracker is the best of all.
Loyal readers of your blog expect quality content from you very often. So in order to keep them from visiting and alerting Google about your blog, it is necessary to publish QUALITY posts more often. If you got a blog, keep it updated and post regularly, write quality content and do not forget to get customers or users’ feedback.
Keep the posting frequency between 3-4 times a week. Frequency is less important than quality. If you have extraordinary quality, unique content, then posting 2 times a week is enough. But you know…
Typography matters a lot. Readers tend to love great content with great typography. The majority of readers are speed-readers, to stop them from doing so, use speed breakers, like bold and italic texts. Italize sentences like conversations and bold important points.
This also helps attract the readers and improve your blog’s typography.
So, above are the strategies I am using in my blog, and my blog is responding very well to these strategies. Implementing these strategies in your blog will surely lead to your blogging success, but it may take some time to get results. If you are a newbie and followed all these strategies, I can assure that you will stand out of the crowd within a year or 6 months. As with anything hard work and patience is important.
I’m sure you have liked this article. Please make those static share buttons, dynamic.
Which methods are you using to increase your blog traffic? I’d love to hear from you in comments!
Through further algorithm updates, Google, Bing and other major search engines are changing the ranking factors and SEO in 2014. In the previous years SEO was really easy to do as it is easy to say.
Unbeatable link building, spamming were the easiest ways to get ranking in no time. As soon as the search engines acknowledge the strategy, they started to fight against them. Let’s look through the history of Google’s algorithm updates.
In December 2000, they rolled out their very first update. I think that was not their successful year. They kept up the changes to fight the spam, but they weren’t able to achieve glowing success till 2010. But from 2011 to now, it is proved that their strategies have become victorious. Google has totally trended their ranking factors.
To December 2013, the Panda, Penguin and Hummingbird updates made sensational changes all around. Some people considered these as the death of SEO. But this is exactly not. Because the new SEO is based on reputation, content, quality and naturality. Google has deeply focused on reputation of sites in brand new factors of seo in 2014. They started to analyze social signals from some years ago, but this one is going to be the most effective element in 2014.
In December 2010, Google and Bing had started the social graph search feature to analyze the reputation of links. It was first announced by Danny Sullivan on a post from Search Engine Land:
Both Google and Bing have added many social search features over the past year. There’s also been talk about using “social signals” to help rank regular search results.
That was a great news for all but still many people were waiting for an official declaration of Google or Bing. Finally, Matt Cutts confirmed the major quote that Google and Bing has started to use social signals as a ranking factor. He answered a question by WebSEOAnalytics on this topic:
WebSEOAnalytics – Hello Matt, a recent article of Danny Sullivan suggests that Google uses Twitter and Facebook links as a ranking signal. Can you confirm this? Can you elaborate a little bit more on this?
Matt Cutts – I filmed a video back in May 2010 where I said that we didn’t use that as a signal, and at the time, we did not use that as a signal, but now, we’re taping this in December 2010, and we are using that as a signal.
Here is the official declaration by Matt Cutts confirming that they have started to use social signals as a ranking factor:
So, it is confirmed and we can follow Danny Sullivan’s suggestion without any doubt. It is time to make engagement in social media for growing social reputation.
Recently, Matt Cutt announced that guest blogging is dead for SEO purpose. After that, everyone started writing blog post on this topic.
Within 2 days, these authority blogs got ranking on page #1. Because of social signal and linking to each other. See proof below.
The major search engines have started to count on social engagement to compare the reputation of links. Now SEO is so scaled that quality and reputation all round achieve the success. Social media are the place where people interact with each others. So, within this place, it is possible to get the recommendations and engagements of social people.
Through Hummingbird update, it was revealed that social signals from engagement will have more impact on Google ranking. And sites with very low social signals got negative effects too. Here are the top reasons why major search engines are relying on social signals:
The only way to get more social signal and improve your SEO in 2014 is brand promotion. So, here are the main criteria for building natural presence from social media platforms:
There are excessive numbers of social platforms for users, but one may ask what are preferable? Well the exact answer will be the sites leading with page rank and authority. As it is also used as a source of instant targeted traffic, we should try out the sites with more social engagement of people.
So, Facebook, Twitter, Google+, Pinterest, LinkedIn and so on sites like these should be used as I do. These sites have the highest number of social activities. So, these would be your choice if you really want the branding part to get more social signals for ranking. Using these sites actively would help you in SEO in 2014.
Some years ago the most avoided platform was Google+. No one measured this seriously as a result, many of the SEO experts considered this as worthless. Google+ is going to change SEO in 2014. So make sure to use it from now.
But now the thoughts are completed changed. In fact, in my judgment it has the highest value rather than any social platform. Here are the top reasons why everyone should get seriously into Google+:
I trust on it with my heart and soul because of the latest Hummingbird update and some exact words from Matt Cutts. SEO in 2014 is gonna be change. In some other blogs, it was said to prevent any sorts of algorithm changes, we should get social.
Previously, social bookmarking, forum posting and other simple strategies were enough for ranking but now these are not. So, in my SEO strategy I have included the social engagement part.
However, I am sure that it is one of the best strategies that is going to work for SEO in 2014.
What do you think? How Social Media Will Affect SEO in 2014?
In this post you’re going to learn how to Increase Blog Traffic.
Managing a blog can be an exciting time for anyone, but most of us are going to have a hard time to increase blog traffic and maintaining it for a long period of time.
Once your blog is a little older and has established its authority within your niche, then it becomes much easier to have a steady stream of traffic. So what should you do first in order to increase blog traffic?
Well, we are going to go over 8 ways that will be able to increase blog traffic it needs to get a head start.
Search engine optimization is going to be one of the best ways to increase blog traffic. The higher you rank in search engines, the more traffic you will get, so it is important to optimize everything possible. There are plenty of different ways you can optimize your blog and the content that you post. This method of traffic will require you to learn a lot of techniques and doesn’t become effective overnight.
It requires you to invest a good amount of time before you start to see great results. Although it takes some time, once you start to see your rankings increase, your blog will be well on its way to becoming a success.
Before you start posting more content, you need to make sure you have a target audience that you are writing for. If you know who you are trying to attract, you will be able to create content that appeal to them the most. Different audiences don’t like the same type of content, so you need to make sure that the stuff you are creating will have them coming back for more.
Paid advertising is an incredible way to increase blog traffic. It is especially effective if your blog is brand new and you need to give it a boost in traffic. There are many different paid advertising programs that are available to you. One of the most commonly used ways is a pay per click program. You get to set up and advertisement and then pay every time someone clicks on it. Depending on what keywords you choose to target, will determine how much each click will cost.
You can also use social media programs, pay per impression programs, and plenty more. If you don’t mind spending some money to advertise your blog, you will get some targeted traffic that will get your blog off the ground.
You can even advertise here to get more and more traffic at affordable price.
Sometimes search engines won’t index your blog right away, so you should make sure that they are. Like I previously mentioned, search engine traffic is one of the best ways to get your blog successful. Each search engine allows you to submit your site to them so they can easily crawl your site and index it. You should make sure to do this with every major engine.
You can also use Google Webmaster Tools to send a spider to crawl your site and report back to you with any errors you may have.
If you want to increase blog traffic to your site, then you are going to need to make sure that the content you are creating is worth it. People won’t come back or recommend your blog to their friend and family if your content is mediocre. Since there are so many bloggers out there, our readers are used to consuming excellent content.
If your content doesn’t keep them interested enough, then you can expect them to just leave for another blog that creates something better.
A big mistake that will cut your traffic down would be to post content that has nothing to do with your current niche. Plenty of blogs have ruined their chances at success because they drove all of their loyal viewers away and never kept their blog about a specific niche.
If you start posting about random things, your loyal viewers will most likely not stay since they originally came to view content about your niche. The traffic that you attract with the random content won’t stay since the rest of your content isn’t relevant to what they want to see. Just keep all of your content relevant to your niche and you will see much more traffic. In this way you can easily Increase Blog Traffic Fast.
You should come up with a regular time that you post to your audience. If your readership know when to expect your next post, they will be more willing to read it as soon as possible.
You should never go a long period of time without posting something because people will eventually just forget your blog even exists, which will obviously reduce your traffic. Come up with a schedule and stick to it. You can Increase Your Blog Traffic in this way.
Social media can be used in so many different ways. You can use it to increase blog traffic, help brand your blog, increase authority, and much more. You should be using social media to enhance all aspects of your blog.
The only thing you should be aware of is that it can be just as bad for your blog if you don’t manage it correctly. Posting something offensive, not responding to comments, and plenty of thing things can give your blog a bad image and hurt your reputation. If you plan to use social media, make sure to properly manage it to get as many benefits as you can.
Increasing traffic to your blog may take some time and hard work, but if you are determined enough, you will have no problem being successful with it.
Using these 8 tips will definitely get you headed in the right direction, and as time goes by you will figure out new ways that will be more beneficial to your specific blog.
Did I missed any? If you want more suggestion about how to increase blog traffic to your blog, Do let me know in comments.