In case you’ve been studying Social Media Marketing for at least a while, you should have noticed that the amount of tactics just doesn’t seem to end.
There are hundreds of SMM experts who feel obliged to update their blogs every week and so they just keep coming up with new “tips & tricks” to teach their readers.
And so you end up reading something like: “Tip #138 – Order a few dozen air balloons with your Twitter username printed on them and go give them out in the nearest shopping center.” Nonsense.
So in this article I’d like to focus on a few fundamental things. I don’t care if you’ve heard them before, but I can give you my word that they are the ones that drive you real traffic from Twitter. Everything else is just fluff.