Social Media

4 Not So Popular Social Media Mistakes That Could Get You Sued

Have you ever been docked?

If you have not, then there’s a need to congratulate you. It’s actually not a palatable experience to get sued for any reason and then appear before those fierce-looking magistrates and be drilled for hours. It could be emotionally and psychologically challenging.

Meanwhile, a lot of small enterprises operate with the erroneous belief that small businesses don’t get sued. What a big error of judgment! Well, for your information, anybody can be sued: individuals, small businesses or large businesses.

Don’t you believe me? It’s alright even if you don’t. But before you conclude that you are right, here’s what the U.S Chamber Institute of Legal Reform came up with their research findings:

In America in 2008, the tort liability price tag for small businesses was $105.4 billion.

81% of the business tort liability costs were borne by small businesses. Unfortunately, their revenue was only 22%.

The $35.6 billion of the tort costs paid by small businesses was paid from their pockets instead of through insurance.

5 Basic Tactics To Grow Traffic From Twitter. Number 2 is Quite Peculiar.

In case you’ve been studying Social Media Marketing for at least a while, you should have noticed that the amount of tactics just doesn’t seem to end.

There are hundreds of SMM experts who feel obliged to update their blogs every week and so they just keep coming up with new “tips & tricks” to teach their readers.

And so you end up reading something like: “Tip #138 – Order a few dozen air balloons with your Twitter username printed on them and go give them out in the nearest shopping center.” Nonsense.

So in this article I’d like to focus on a few fundamental things. I don’t care if you’ve heard them before, but I can give you my word that they are the ones that drive you real traffic from Twitter. Everything else is just fluff.

5 No-Name Facebook Pages with Insane Engagement (And Why)

6.15 percent.

That’s the reach of the average Facebook post.

The free ride has come and gone. You can’t count on Facebook to put your posts in front of your audience. The average user Likes 40 Pages on Facebook, and has 200 friends.

Even if Facebook distributed all posts evenly, your followers would only see one of your posts for every 240 others they skimmed through.

But there’s hope.

How to Turn Your Website into a Social Media Hub

Who is not on social media these days? It’s become a rhetorical question. From 80 year old Grandmas to 8 year old pre-teens, everyone’s a part of the social media circus that makes marketers jump through hoops to control the reputation and engagement of our brands. Pew Research reports that about 73% of all online American adults are active on some social media or another. 41% of these use multiple social media platforms.

Social Media is Stealing Your Visitors

Even after being around for over a decade, social media shows no signs of a real slowdown. The time that people used to spend on other things like browsing through the web, visiting websites of brands they like, they now spend on social media.

Americans already devote the largest proportion of the time they expend online by networking with each other and brands they like on social media.


As Jeff Bullas points out, this social media frenzy seems to be coming at the expense of visits to corporate websites. Coca-Cola which has over 22 million Facebook fans, saw traffic to its site drop by 40% in under 12 months.

Your website is your own little piece of real estate on the web!

On your site, you have 100% control over what is said about your brand. It is your digital spokesperson who does exactly what you say and does not charge a dime. So why would you want to drive precious traffic to ‘rented’ properties like social media whose rules you have no control over? Why not drive these eyeballs to your own site where you can convert these visitors into actual customers?

Bring Social Media to your Website – Turn it into a Social Hub

No one can deny the pull of social media. However, you need to combine the attractiveness of social media with the flexibility of your own website by turning social media’s strengths into traffic for your own site. Here’s how you do it:

1. Host your blog on your website

A blog is step one in content marketing. Companies that have blogs also have 97% more inbound links than those that do not. If you are serious about reclaiming your content and making your website a social media hub in its own right, create a blog and post on it regularly.

A blog builds its own readership which is beneficial to your website and its conversions. It can also be the destination that hosts other content used on your social networks, so that you maintain an archive of all your content on your own web property, as against leaving it solely on social networks where you just rent space without owning the property.

2. Publish regular content on your website or blog

Create content that is shareable and publish it first on your blog. You can either put a teaser of this content or in some cases the entire content itself as a link on your social networks. The idea is to give away only enough to arouse curiosity, so your fans and followers head to your site or blog to access the real meat of your content.

3. Social sharing buttons on the site and your blog

Allow readers to share their favorite posts from your blog to their network on social media with social sharing buttons. Selling handcrafted jewelry on your website? Add a Pinterest button on the image and other social sharing buttons on the product listing to allow your trinket aficionado to share their find with the rest of their friends. Who would complain about some free publicity on social media after all!

4. Show popularity index of each post on your post previews

Once you start posting regularly on your blog, readers will have a plethora of posts to pick from. In your post previews, show the popularity index of each post in the form of ‘number of likes’ or ‘number of shares’ or ‘number of retweets’.


When readers see that a certain piece has been recommended highly by other readers they are more likely to read it, out of a fear of missing out on important information. They are similarly also more motivated to share it with their friends on social media. This simple action can give you a viral post with no extra hard work on your part.

5. “Come here for more!”

Great content can make people go to great lengths to access it. Once you have a repository of exciting, interesting content, use this as a hook to drive traffic from your social networks to your blog or website.

With every piece of content you publish, ask them to head over to your blog to get their hands on more such delightful content. The content you share on your site can be created by you; it could also be relevant content created by others that you share after receiving their permission to use it and attributing it properly.

6. Bring social to your login process

When you ask customers to leave a social network and head to your site or blog for more, it could be seen as an irritant. This is especially true if the user has to login to your site to access your premium content or share and comment on it. Avoid the hassle of filling up long winded registration forms that most customers balk at, by instead using social login solutions like LoginRadius that create a seamless transition between social media and third party websites.


Social sign-on allows your users to log into your website using any of their social media IDs and with the correct implementation, it gives you access to targeted data that the customer shares on their social networks. This has the potential to become a win-win situation!

7. Create a vibrant community on your blog

Encourage interaction between your readers on your blog. Invite comments and respond to opinions of readers on your posts. Give back constructive feedback to your readers that will make them come back over and over again to your blog in times to come. Share valuable insights relevant to your readers exclusively on your blog, making it a sought-after destination for users in your industry.

Allow comments on your blog via social networks – this makes it easier for the reader to comment without creating an account with your site first. The comment will be flashed on the timelines of the readers’ friends on their social networks, giving your original post more visibility in the process.

8. Send email alerts whenever you create new content

Remember to touch base with your newsletter subscribers whenever you have something informative or interesting. The idea is to draw traffic to your website by all means possible. If you have been capturing and nurturing an email database, put it to good use by informing customers via email whenever you have new content for them on your blog.

Make sure you include a teaser or preview of your content in the email to pique their interest and make them click through to your website. My friend Tracy Vides has put up some excellent examples of email marketing on Steamfeed that will help you get started.

Over to You

Your corporate website allows you to showcase the best side of your brand, without any outside filters or negative inputs that may color the opinion of a visitor. It is your brand’s face on the web and is something that you probably have invested a lot of money building and driving traffic to via SEO, Content Marketing, PPC, email marketing and more.

Add social media to this list of tools that you use to grow your website’s online reputation. Engaging with fans on social media is great. But getting them to land on your site and actually buy from you is even better. A social media hub is an idea whose time has come.

Don’t wait for your competition to beat you to it. Go ahead and do build your website into a social magnet!


7 Mistakes Which Makes You Dumb on Social Media

In a very short space of time, we’ve come a long way with Social Media. Social Media is a now a part of our lives and has become necessary and easy to run your business successfully.

Every famous Company of World is now largely focusing on its Social Network, than TV or Print Advertisement. So that’s why it’s necessary to move with trend and get customers/audience.

Why Social Media?

  1. Facebook have more than a 1 billion active user and Twitter has more than 750 million users.
  2. Social Media is like Word to Mouth Marketing – the best one.
  3. Get better position in SERP’s and your blog gets better crawling by Search Engine bots.
  4. Free traffic to your blog and Niche Oriented.
  5. Easiest and best way to connect with your audience.
  6. Blog Branding

To make a good Social Media presence, we just not need create a Fan Page or account and promote your products or services but we should have a good impact on your fans. Many people make mistakes initial, almost everyone. But we have to learn from our every mistakes, rather than doing it again and again.

Social Media Mistakes

7 Mistakes You Make in Social Media

#1 Not being Authentic and Transparent

One should never show himself something he’s not. To get a trust from your audience you should not be afraid to add your personal voice to it. Transparency is what Public demand and should not be ignored.

Be transparent about yourself and your skills. Public loves you only till you’re true to them. The good thing about being the single moderator, you don’t have to approve content with your partners to post updates.

#2 No Aims and Objectives

Lots of times you might have heard “Fail to Plan and Plan to fail”. Well its truth, if you don’t spend a bit of time on planning your Online Marketing, its going to be fail and maybe fatal also.

Before you start your Social Media campaign, initially its must to have Aims and targets for it. Set an achievable target, target the audience you want and where will you find them. These three are the most important objectives for any type of Social Media campaigns.

#3 Doing Hard Selling

This is where mostly people lose their trust and loyalty from the target audience because they spam their Facebook Page/Twitter account with just links and nothing valuable for the people.

Start giving useful content to them like updating some facts related to your market, funny images, asking questions and sharing videos with them, this will definitely going to boost your Online presence and whenever you will share links, they’re surely going to take it seriously.

#4 Treating it as a One-Way Broadcast Medium

Never ever mess with someone, who wants to have a conversation with you. You can fully automate your Pages by sending your blog feed regularly and can forget that you ever had a Social Media accounts for promotion, but surely it has a negative effect.

Social Media seems interesting only when it’s a two-way conversation between you and the community. Remember, Reply to every comments, Messages and other queries from your community.

#5 About section empty or seems ugly

About section is made to show a small description. Everyone before hitting like or follow button will see your bio, definitely if it seems interesting then only he will initiate .

Write an awesome description of your page. A

good example of description is “Founder of @ProBlogger & @DigitalPS, Author, speaker and eBook publisher. Husband & Dad to 3 boys. Love lattes & Leicas. Personal Tweets at @DarrenRowse”, this is the bio of Darren Rowse.

In his short bio, he mentioned his Working Fields correctly and also a bit about his personal life. A bad description can be “I Love cheese!” This small description will be the first impression of how much active you’re on Social Media.

#6 No Patience

Using Social Media is a long-term approach. For a new blog, it takes about 4-6 months to establish a following for his blog. You have to wait to create good followers of your blog and spend quality time in it.

Once it has been established it will continue to build traffic to your blog and people will come looking for you.

#7 Being Traditional, not using advanced tools

You’re out of town so you couldn’t post updates and then tell your visitors “I’m sorry, I went for a small vacation, I will update my account from now”. No you’re doing it wrong way, eventually people never like these type of lame excuses and people may lose interest in you.

You should know how to schedule updates, when you’re out to vacation. Use tools such as BufferApp or HootSuite to manage your Work. If you want, take some pain and try to update and be in touch using a Smartphone for them, there’s no better solution for it.

So the list I’ve compiled is over, but I know the list will be endless if I start to list every problem we make. Let us know what mistakes you’ve made by commenting below and how you coped with it.

Share it with your friends, so that they also don’t make mistakes in the beginning :)

Image Credit