A strong content marketing strategy is essential to success, regardless if your business is a storefront or online. But it is surprising how many businesses get content marketing wrong. From not producing consistent content to not serving up content to the most number of people, many businesses are failing at content strategy.
The two key factors of any successful content marketing strategy are quality and reach. Once you have quality content, whether it’s a WordPress blog or podcast, you need to get it to the masses. This makes content reach critical. Because if you can get maximum content reach for your quality content, all your analytics will increase.