Have you been blogging for quite a long time but yet to make more than a few bucks?
Traffic on your blog is not so less, your contents are great, readers comments are also awesome, you also perfectly optimized Google Adsense and you regularly write reviews of different products and put links of Affiliates in your every second post.
But still you are not making money to live a happy life.
Ok, don’t worry there is a big reason of your not earning huge money and you need to first accept its real cause. I am sure after reading this post completely you will entirely change your monetization strategy to make a full-time income from your blog. So let’s move on.
Making Money blogging was not much difficult in past
A year ago earning from your blog was so simple. To start your blog, you simply needed to;
- Pick a profitable niche that should also be your passion
- Buy a domain name with simple and easy to remember words reflecting your niche
- Hosting that serves your blogging needs to compete well
- A wordpress premium template with easy template and best SEO options.
After uploading your template on your hosting you just needed to write and write. Your success mostly depended upon quality of your contents. How much you would earn it used to depend upon monetary value of your niche. Your main source of revenue used to be:
- Brutally unpredictable Google Adsense and
- Risky affiliates.
You simply used to work as seller to showcase others products. But later on it proved to be not the best way to earn money easily. You needed to put your entire efforts to sell a few number of others’ products for making few bucks.
What is winning approach of making money blogging now?
In a little time of hardly one year things have entirely changed.
Now every pro blogger advises you to create online products if you really want to earn money easily and regularly. For this you should not become selling agent of others and remain uncertain how much money you will earn in your next selling attempt. Also, everything is changing in internet marketing.
Rate of selling commission on each product is quite unpredictable. On some products it is higher; on some other it is dismally low. Now it is needs entirely a changed approach to earn money easily.
Your own product is the best way to earn money easily
It happens to many bloggers that a product they can sell like hot cakes offer little commission while a product offering huge percentage as commission is so difficult to sell. So the only solution to establish a strong earning stream base of your blog is to create online products to sell and make money easily.
To create online product the following five ideas can be your stepping stone to get rid of:
- Unpredictable way of selling others’ products and
- Google Adsense that offers peanuts until you have millions of visitors on your blog.
1. What your audience doesn’t have?
Your audience will not tell you what it does not have.
So first thing to before you create online products is to know what your audience does not have. You can sell their need and earn money. For example if your niche is “how to get student visa”, your audience is obviously those who want to go abroad for higher studies.
You need to assess what is the main problem they have to get a student visa without spending much money. They do have various consultancy services but that are not general. They vary from case to case. So your target audience needs to have a primary consultancy product that guides them how to get student visa and who to hire as consultant for helping them go to the country of their choice for higher studies. So you need to stimulate the demand of your target audience for the product of primary consultancy for student visa and then sell them your product – basic guide to get student visa – on reasonable rates that they can easily afford to pay.
2. The best thing which you can offer
It is equally important to examine your own skills and expertise before developing a product. If there are already many product of similar nature in the market people won’t have any reason to prefer your product.
So your product should not only be unique but it also has value addition as compare to similar products available in the market. Here again let’s suppose your niche is how to get student visa.
There are numerous consultancy services everywhere to help students get a student visa on payment of advisory fee. So here value addition in your product is “how to get student visa without spending a dime”. It will attract your target audience because of its value addition.
This is an age of packaging and branding.
You can’t sell a product if it doesn’t have an impressive packaging and branding. So your product should have an impressive brand name. It may be with a prefix of your blog like “All Blogging Tips for Retiree Executives”.
Yes it is equally an impressive idea.
So many executives of corporate sector want to start a blog after their retirement. They don’t want a blog as hobby but they also want to make some bucks with it to make their retiree life more prosperous. They want tutorial in simpler terms without lengthy plans as younger generation needs.
Packaging means how you offer you product.
If it is simply a report in PDF then no one will love to buy it.
It must have an ebook, an infographic series, Create Online Course and a few video packages to facilitate buyer to learn the contents of your products in whatever format he wants.
5. No seasonal product
Apart from three important points the last but not the least point is; your product must not be seasonal. You can sell it whole year. If your product pertains to Summer Vacation Travel Package you need to take extra efforts in summer vacations to sell hugely and equally cover the off-season slowdown of your business.
Secondly competition is also stiffer in seasonal products market because every seller has same plan as you have to cover the off-season expenses as well. So, select a product that is free from seasonal effects and you can earn money easily during the whole year.
In short we can say for regular stream of income relying on Google Adsense and Affiliate products is quite risky. Google can cancel Adsense account any time without informing you.
You cannot sell an affiliate product confidently unless you first try it and be fully satisfied with its features. For this you need to buy one such product to use and test it before selling it on your blog. It needs money and time both.
So the best option is to create online products to earn money easily. You can improve it as and when the need arises and also introduce several sister products if you get huge response from your market.
Share your ideas
I know you are an energetic and smart blogger. ;)
You must have pretty good ideasto create online products in order to earn money easily. I won’t ask you to share your secret but you can tell a little about it. I have huge experience of idea market consultancy and can advise you to add more value in your project.
So let’s talk about ideas in comments section below.