For any website owner that has a blog, the dream is to build an engaged audience that leaves comments, shares the published content, regularly returns to the site and is happy to endorse or recommend the site to other users on the web. The combination of these actions amplifies a blog’s SEO visibility. Unfortunately, many bloggers struggle when it comes to building their blog traffic. SEO Agency Online Marketing Gurus have provided the following content marketing tips that will help your blog increase its organic search traffic.
Create Valuable Posts
Different bloggers have different success with long or short posts. However, the key to being successful with blogging is by delivering valuable content to your readers. Many successful bloggers have found that by producing well-researched long-form content, they were able to improve engagement on the site, reduce bounce rates, increase readership and improve their keyword reach for their posts. Ways to create valuable posts include:
- Developing specific content that is highly desired by your reader.
- Showing statistics.
- Showing results of any research or case studies.
- Citing quotes.
- Referencing other credible resources.
Use Trends that are likely to gain traction on the web.
Rather than recreate the wheel, identify content pieces that have performed well on the web. There are several tools that you can use to identify emerging trends or that has gained social buzz across the web. They include:
BuzzSumo allows bloggers to search for content that has performed well across social media and that has also generated links. The tool provides data that shows the people who shared the content across Google Plus, Facebook and Twitter. The more shares the content has received, the more likely the content will be well received by web readers.
Google Trends: A free tool offered by Google that allows web users to monitor current and emerging topic trends. Bloggers can use the tool to identify and jump on trends as they are emerging to catch the wave of traffic as the trend gains more popularity.
Google Alerts: A Google tool that alerts web users of mentions across the web. Simply login with your Gmail account and select how frequently you would like to be notified with alerts.
Conduct Keyword Research
When it comes to publishing content on the web, there is a lot of competition that creates a lot of noise. Competing to rank for highly competitive keywords isn’t a short-term approach that will allow the site to organically build web traffic from organic search. Instead, find keyword opportunities that aren’t as competitive but still have traffic demand each month. You can use tools such as the Google keyword planner. However, other tools to consider include Wordstream and SEMRush to find niche keywords that you can rank for quickly. Make sure to use these keywords on your next post do proper onpage SEO.
Get Rid Of Theme Errors
To improve your website’s SEO performance, you need to tell Google what your website’s content is about. Pay attention to using relevant keywords in the web page’s title, description metatag, web page headings, anchor text and image annotations.
Improve Site Speed
Google has stated that the loading time of a website’s pages is a ranking factor. You should aim to have a web page loading speed under 2 seconds. Check the theme, plugins and website hosting to ensure that they are helping and not hindering your web page loading time. Poor hosting can bandly impact your speed time that’s why you should try some good hosting, if you’re on Godaddy check out these alternatives to Godaddy.
Earn Links By Sharing Your Content.
Google will rank your website higher if you earn relevant links from relevant websites. To achieve this, you must share your content with relevant audiences across the web. Comment on other relevant blogs, contributes to web discussions on forus or Q&A sites by linking to your web content, share your content on social media and outreach to other webmasters that might want to share your content.
These are a few tips that you can use to improve the SEO performance and build inbound traffic to your blog. These small changes in practices and habits can make a big difference to the SEO and traffic performance of your blog. Take action today!