Stop! Stop everything you’re doing and give this post your full attention. Spending the time reading this post could be the best decision you’ll make this week.
What if I told you that I’ll share with you the secret to monetizing your blog?
Monetizing your blog or site has for the majority of site owners hasn’t been that successful with them only making a few dollars each month from carrying ads on their site.
The secret to monetizing your site is simple: Stop selling Advertisements.
Don’t worry, you’ve every right to be.
What I’m stating is hard to digest, right?
But it’s the harsh truth.
Short Story short:- You’re could be screwing up big time, if you display any sorts of advertisements on your blog.
Hold on, let me get my point clear. Let me justify my statement before you jump to any dangerous conclusions.
The whole system is trashed. Displaying ads was something that used to work flawlessly in the 90’s. Yes, you might see some blogs out there making money from advertisements but have you ever looked at their traffic statistics?
Isn’t it hilarious and quite funny to notice that only blogs with loads and loads of traffic make any money (that actually counts) using advertisements?
Enough of the sermon, I’ll justify my statement.
Here are the drawbacks from having advertising on your site.
1. Ads don’t add anything to the design and look of your site.
Ads don’t tend to be visually appealing and if over used can make a site look cheap.
2. You’re playing with your reputation
Oh! Beautiful banner! I think, I should add another one there. And one there too. One under every post won’t hurt. Oh! And one beside the header will increase clicks. You have the exact same thoughts while placing ads, right?
Over using Ads is one of the most common mistakes.
You are putting your reputation on the line by displaying ads. The mere fact that you show ads on your blog will turn some of your readers of.
It’ll show them how desperate you are to make money. They will feel less unimportant.
3. Affects blog loading speed
Let me get my facts straight, Banners of any sorts aren’t cool!
I won’t wait ages for a blog to load only to find out that it is full of advertisements.
I won’t even bother to look at your content.
Fact is fact that adding banners or advertisements affect the page loading speed of your blog.
4. You loose traffic!
This is another thing that cannot be ignored under any circumstance. There is only a 50/50 probability that a person who has clicked on a advertisement of your blog will ever return back here.
Clicking on an ad will take them to another page diverting their attention. Some people pay close attention and come back to your blog where as some carelessly close your window.
1$ or not, is it worth it? Worth loosing your reader. Some one who could become your potential customer?
5. Divert Attention
I agree. You’ve put in some considerable amount of effort and made sure that your advertisement opens into a new window. But it still will break your readers concentration, won’t it?
No matter how you argue, the truth is that Advertisements aren’t your blog audience’s best friends.
Your readers will concentrate more on the motion advertisements rather than your precious content that you wrote with all your spirit and dedication. Will you let that happen?
Why the difference?
I could go on and on about why you shouldn’t display advertisements on your blog. But I value your time.
I follow a principal fundamental called K.I.S.S – Keep it Simple, silly!
So, I’m gonna keep it simple.
I’ve been talking about why you shouldn’t display advertisements but I haven’t given you an alternative, right?
Don’t worry, I was saving the best part for the last.
And the alternative is……
Make a product. Sell it!
Well, the truth needs to be accepted.
Selling a product of your own makes sense. Doesn’t matter how minor it might turn out to be, ranging from an e-book to a large scaled webinar, from a small plugin to a whole new software.
Anything will do, as long as it fits your audience.
The best example is Brain Clark from Copyblogger. I’ve never seen a single advertisement or a banner on Copyblogger. Inspite of that, Brian earns 20 times if not 100 of what you, me or any ad-displaying blogger earns.The most important thing for any blogger or site owner is to understand your audience. (Treat it like a business)
You need to put in that extra effort and understand your audience. Because you can’t sell to somebody, you don’t even know. A bunch of bloggers sell stuff to people without understanding their audience. You can’t shove products down your readers throat if they’re not interested, right?
Get it yet?
The best way to know your audience perfectly is to work on one particular niche and become an authority. I won’t be talking about becoming an authority. (That’ll be another post)
Again, remember that narrowing your niche down will help a lot.
You’ll make a lot more money.
Selling a product will make you a lot more money. Why?
Because if you’re product is worth the money, people will come back and buy your future products.
And the best part?
You’re deliverying them value which increases the chances that they will recommend you to others
And it’s much more easier:
The best thing nowadays is that it’s easy to sell a product to your audience. With services like Selz, you can sell ebooks or digital downloads securely from any website in minutes with no programming.
What’d you think?
Now that you’ve read the post and filled information into that cute, witty head of yours, go work! Analyze what you’re doing wrong and right it before it’s too late.
Do it now and thank me later. You won’t regret it. If you display advertisements on your blog then re-think your blog strategy again.
What do you think? What are your views? Did you have any similar experiences? Wanna share them with me?
GO ahead, comment below. I promise that I will reply to each and every one of your comments.
Any questions? No worries, drop them in the comments section below. I’ll be more than willing to answer your questions.