You are doing Over Optimization For Your Blog ??
Stop this now! ;)
Because SEO Over Optimization Rings Troubles For Your Blog.
Blogging starts with the basics which is why this article should be considered as an eye opener for those who think that italicizing their keywords or using all them in H1, H2, H3 headlines would mean they would achieve the top spot in Google.
Google can turn your blog upside down if it senses any diversion on your page. So, through this article I will be conveying the important message of where to put a full stop when it comes to handling the SEO of your blog articles.
SEO or search engine optimization has been misused a number of times. You will come across a number of websites or blogs that use jumble up keywords in their article’s headline, body and meta descriptions in order to sneak past others in Google search results. This measure used to warrant a top spot for a lot of them until recently Google took all this into account. The Google Penguin update is the latest algorithm update which tends to push these websites down to the bottom. A number of these ‘over optimized’ websites are no longer even indexed on Google.
So, the question that arises is that where to put the full stop in order to prevent the page from getting SEO Over Optimization?
The truth is no one knows that. Even in case of Google, you might notice some anomalies in the search results with some of the seemingly over optimized websites, covering the top. Even the best of the SEO experts have to bang their heads before fully understanding the search capacity of search engines like Google.
In all these circumstances, our job is to adopt the best practices possible and abstain from crossing the limits. Here are 3 things that I would suggest you should do in order to prevent your blog from havocs of over optimization and saving yourself from the Google Penguin attack.
1. Stop Following the traditional Rules:
Google algorithm has been upgraded way beyond thinking. In order to keep yourself into the competition, start thinking differently. Stop using the same keywords in your headline tags over and over again as to even a normal reader these look really awkward. Forget about keyword density, concentrate on writing quality content. If a sentence requires that keyword and cannot be completed without it then only use that keyword.
2. Stop Writing for Bots, Start Writing for People:
Yes, Write for your blog readers not for bots! ;)
A search engine bot might span your content but it is read only by a human being who is fully capable of judging your content. Not that bots haven’t got the intelligence for judging your stuff as I have discussed earlier the advancement of Google’s code. So, in order to attain the best results start writing quality stuff for readers and in return the search engine bots will favor you as well.
Read : 12 Tips For Writing Engaging Content For Readers
3. Limit your Blog’s accessibility to Google crawlers:
Each blog has a number of units ranging from categories to pages. Nowadays, even the attachments get a separate page and URL. In order to prevent these useless pages from getting into search results, you have to limit access to your blog. The reason I called these useless is because categories and pages links never get exposure in the search engine while attachment URLs might increase your Google image search traffic but in the long run it will damage your overall traffic and trust of your readers who would be simply looking on some bunch of images with no text.
In order to follow these leads, you will require some basic SEO tools and plugins.. SEO for Yoast plugin is my favorite as it gives a deeper insight of links from your pages, keywords concentration and most importantly it redirects your attachments post to your main article page in which this attachment was in the first place. You can also use the SEO pressor plugin.
Have I missed any points about seo over optimization? Do let me know in comments! Happy Blogging! :D