Today, I decided to share with you some of the effective methods and strategies I am using in my blog. The strategies that I’m sharing with you require patience and hard work for implementation. Of course, they are easy. It’s not what the common bloggers commonly suggests to do. Let me put some effective sure-fire strategies to get real-time success in blogging.
1 – Long blog posts works for everyone, believe me.
Length of the blog post matters a lot in blog posts, Google is ranking long, insightful posts higher than those blog posts with a shorter length. As with the introduction of Google knowledge graph, the importance of the length of the content has become important.
Other advantages of lengthy content are:
1. It is easy to target, multiple keywords throughout the post and thus rank for multiple keywords.
2. We can include more internal links throughout the content.
3. Possibility of being indexed in Google in-depth articles, and thus getting loyal readers, who love more content.
4. Rank higher, and double your chances of ranking in the first page of SERPs.
There is no doubt that blog posts with great insightful content increases your blog’s search visibility in SERPs. The results may not be observed if yours is a new blog, it may take some time. However, once the blog post ranks for the keyword, there is no chance of a drop in rankings.
We can say that long form content is beneficial for long time. Content length is the sure-fire formula for getting high exposure and rankings.
2 – Quality blog posts
I think I need not stress the importance of quality content. I know all of you ABT readers are already tired of blog posts that stress the importance of quality. However, no blog post is complete without stressing the importance of quality content.
A site with optimized quality content is given more credit than other sites, it is better if you made your site content interesting for human traffic. Google algorithm will find out if a site is beneficial to the human user. Google algorithm will determine how much time a user spends while visiting a site based on different search queries. If a site is visited often and user likes to visit it again, its ranking stays better due to decrease in bounce rate and increase in click through rate.
3 – Include LSI keywords instead of keyword stuffing
Victim of keyword stuffing? No worries, it happens to the best of us. So use LSI keywords. So, what are LSI keywords? Keywords related to the main keyword is called LSI keywords. Let me make myself clear to you now.
Take an example, you are writing a post on “Google Plus and its benefits”. For this topic, LSI keywords may be hashtags, G+, communities, just all terms related to it.
Instead of including the main keyword throughout the post and be a victim of keyword stuffing, include LSI keywords throughout the post, which may look natural.
Chaitanya wrote a nice guide on using LSI keywords you can read here.
4 – Diversify anchor texts
Anchor texts are the texts that come in links. For example, in subscription button “Subscribe now” may be an anchor text, which leads you to the subscription page.
Like this while obtaining backlinks, do not include the large number of exact anchor texts, it may look unnatural. Some of the examples of diversified anchor texts are “Post title (exact match)”, “this post”, “click here”.
Keeping the same anchor texts for a single post gives an impression to Google that you are indulging in the bulk backlinks scheme or black hat practices. Writing blog posts focusing on SEO, link, rankings, rather than focusing on quality content leads to these problems. Be natural.
5 – Target a keyword
I know that with the ineffectiveness of the Google keyword planner and extinction of Google Adwords keywords tool, it has been never easy to find and implement effective keyword.
So it’s now the time to make use Google suggest. I don’t tell you to head over to Google search, type in and look for suggestions.
There is an awesome tool called UberSuggest that gives you never ending list of Google suggestions for a keyword. You can make use of this tool, make a list of surefire long tail keywords and put them in the Keyword planner for search volumes and competitions. This is one of the effective free ways. I am also using this to find worthy long-tail keywords.
If you want premium, WordTracker is the best of all.
6 – Regularly update your site
Loyal readers of your blog expect quality content from you very often. So in order to keep them from visiting and alerting Google about your blog, it is necessary to publish QUALITY posts more often. If you got a blog, keep it updated and post regularly, write quality content and do not forget to get customers or users’ feedback.
Keep the posting frequency between 3-4 times a week. Frequency is less important than quality. If you have extraordinary quality, unique content, then posting 2 times a week is enough. But you know…
7 – Make use of bold and italics
Typography matters a lot. Readers tend to love great content with great typography. The majority of readers are speed-readers, to stop them from doing so, use speed breakers, like bold and italic texts. Italize sentences like conversations and bold important points.
This also helps attract the readers and improve your blog’s typography.
So, above are the strategies I am using in my blog, and my blog is responding very well to these strategies. Implementing these strategies in your blog will surely lead to your blogging success, but it may take some time to get results. If you are a newbie and followed all these strategies, I can assure that you will stand out of the crowd within a year or 6 months. As with anything hard work and patience is important.
I’m sure you have liked this article. Please make those static share buttons, dynamic.
Which methods are you using to increase your blog traffic? I’d love to hear from you in comments!