SEO

Are Your SEO Methods Spammy?

By / SEO

Optimizing your blog for SEO has never been any easier. On the other hand, getting the desired results has never been any harder. The competition is incredibly tough these days and Google, whose trends everyone needs to follow, is quite harsh when it comes to punishing those who are trying to abuse its ranking system.

So what are some of the spammy methods that are likely to be punished by Google and other search engines?

In this article, we are going to look Are Your SEO Methods Spammy? :D

Are Your SEO Methods Spammy?

Keyword Stuffing

Keyword stuffing is one of those things that Google have been warning about for quite some time already – and, as many webmasters and bloggers have already found out, the search engine can indeed punish you very harshly for that tactic. Keyword stuffing is the practice of trying to place as many keywords as humanly possible on a page, no matter whether it makes sense to do so or not.

It goes without saying that overdoing it when it comes to keywords does not bring anything to the readers and visitors of the website – so why should it count for anything in terms of search engine rankings?

Avoiding Anchor Texts Over-Optimization

Knowing how to link webpages through the right anchor texts can be very beneficial to the search engine ranking of any given webpage. The thing is, it is not that great to over-optimize things by trying to manufacture keywords and anchor texts that just are not relevant to what the webpage is about.

Think about it as an exercise. If someone had to connect your webpage with a list of anchor texts, what words would he or she choose? It is easy and simply – just don’t forget to go through with those words. The key rule one has to follow here is staying as relevant as possible. Irrelevant keywords and anchor texts simply are not going to get you anywhere.

Duplicate Content

Just a few years ago, copying content and having poorly-written texts on webpages was quite okay. In fact, many webmasters were more than happy with hiring poor copywriters or even with just duplicating content without any shame or regrets. However, those days are gone. These days, trying the very same strategies can lead to a very quick fall of rankings when it comes to search engines.

In all honesty, Google has really stepped upped its efforts in this particular department. Fortunately, it is quite easy to avoid getting punished by Google – all one needs to keep in mind is that quality is worth more than quantity. Hiring good writers is one of the best and most obvious solutions.

Bad Linking Practices

And, finally, let’s also talk about what simply does not work in the world of linking practices. One thing that can really hurt the search engine rankings is the participation in various link schemes. Yes, that’s right – the practice that was considered to be okay a few years ago is not that great anymore. And it is not only about excessive link exchanging – far from it. It is also about trying to create multiple webpages in order to cross-link between them, linking to unrelated and irrelevant sites, and trying to gain additional links in the form of comments with optimized links.

It is also not a good idea to think that you can get anything from the so-called cloaking practice. What you are showing to the users should be exactly what you are showing to the search engine crawlers. So no, trying to show HTML code to the crawler instead of the animation that visitors get to see is not going to get you anywhere either.

Summing Up

At the end of the day, it is clear that it is getting harder and harder to trick Google into thinking that you have a better site than you really do. The best strategy to get a high search engine ranking is to simply focus on the over all quality of the website. Using clean and simple SEO strategies is still a great way to improve search engine rankings, but it is much better to invest one’s time into making your blog better than into trying one’s luck with shady methods.

 

SEO Over Optimization Rings Troubles For Your Blog

By / Blogging Tips, SEO

You are doing Over Optimization For Your Blog ??

Stop this now! ;)

Because SEO Over Optimization Rings Troubles For Your Blog.

Blogging starts with the basics which is why this article should be considered as an eye opener for those who think that italicizing their keywords or using all them in H1, H2, H3 headlines would mean they would achieve the top spot in Google.

SEO over optimizationGoogle can turn your blog upside down if it senses any diversion on your page. So, through this article I will be conveying the important message of where to put a full stop when it comes to handling the SEO of your blog articles.
 
SEO or search engine optimization has been misused a number of times. You will come across a number of websites or blogs that use jumble up keywords in their article’s headline, body and meta descriptions in order to sneak past others in Google search results. This measure used to warrant a top spot for a lot of them until recently Google took all this into account. The Google Penguin update is the latest algorithm update which tends to push these websites down to the bottom. A number of these ‘over optimized’ websites are no longer even indexed on Google.

So, the question that arises is that where to put the full stop in order to prevent the page from getting SEO Over Optimization?

The truth is no one knows that. Even in case of Google, you might notice some anomalies in the search results with some of the seemingly over optimized websites, covering the top. Even the best of the SEO experts have to bang their heads before fully understanding the search capacity of search engines like Google.

In all these circumstances, our job is to adopt the best practices possible and abstain from crossing the limits. Here are 3 things that I would suggest you should do in order to prevent your blog from havocs of over optimization and saving yourself from the Google Penguin attack.

1. Stop Following the traditional Rules:

Google algorithm has been upgraded way beyond thinking. In order to keep yourself into the competition, start thinking differently. Stop using the same keywords in your headline tags over and over again as to even a normal reader these look really awkward. Forget about keyword density, concentrate on writing quality content. If a sentence requires that keyword and cannot be completed without it then only use that keyword.

2. Stop Writing for Bots, Start Writing for People:

Yes, Write for your blog readers not for bots! ;)
writing-unique-content
A search engine bot might span your content but it is read only by a human being who is fully capable of judging your content. Not that bots haven’t got the intelligence for judging your stuff as I have discussed earlier the advancement of Google’s code. So, in order to attain the best results start writing quality stuff for readers and in return the search engine bots will favor you as well.

Read :  12 Tips For Writing Engaging Content For Readers

3. Limit your Blog’s accessibility to Google crawlers:

Each blog has a number of units ranging from categories to pages. Nowadays, even the attachments get a separate page and URL. In order to prevent these useless pages from getting into search results, you have to limit access to your blog. The reason I called these useless is because categories and pages links never get exposure in the search engine while attachment URLs might increase your Google image search traffic but in the long run it will damage your overall traffic and trust of your readers who would be simply looking on some bunch of images with no text.

Recommendations:

In order to follow these leads, you will require some basic SEO tools and plugins.. SEO for Yoast plugin is my favorite as it gives a deeper insight of links from your pages, keywords concentration and most importantly it redirects your attachments post to your main article page in which this attachment was in the first place. You can also use the SEO pressor plugin.

Have  I missed any points about seo over optimization? Do let me know in comments! Happy Blogging! :D

Top 6 Easy Shortcuts to Blacklist Your Website In Google: So Avoid it

By / Blogging Tips, SEO

google black ish Everyone wants his website appear at least on first page of the Google search result. I am not thinking about other search engines like yahoo, Bing or any other because most of the global search conducting through the big “G”, yes Google. There are many reasons why Google is so famous and world’s most used website or search engines. Their top ranking free products like Gmail, YouTube always attracts youth and old people too. In this article we will see the top 6 things that you should avoid to so with your website for not getting ban or blacklisted in the Google search result. There are many algorithms already implemented by Google and update is also going on daily basis. You thinking is write I am speaking not other than Google PandaTM algorithm. So you should avoid these shortcuts to blacklist your website in Google.

6 easy shortcuts that can blacklist your website!

1) Link from/to to spammy and porn websites:

Google take two keywords very seriously, and then are spam and porn.  So are you going to start any link building for search engine optimization? Then please beware from website which comes under these two categories. You may think how to detect those websites? The answer is easy, the spammy websites are those which post the stuff just for promotions and often it is useless one. I don’t want to tell you how to find porn websites. Surely you cannot control who can link your website. But remember that never link to those websites which are bad.

2)  Selling and buying paid Text links:

selling links

This is another big reason that Google will kick out instantly from their search index as soon as they find you in such a link sell and buy activities. What Google say? “You want my links for traffic. totally fine but want to pass my page rank juice? No”

 3)  Using bots to add or edit contents automatically:

Google hates automated bots and software who create or modify your site content automatically behalf of you. Like automated search queries catching and converting them to tags like that. So if you use such things then Google can ban you surely and will blacklist your website!

Read: How to write engaging content

 4)  Modifying Robots.txt file:

Robots.txt file is the entry pass for all the search engines. Whenever any search engine bot comes to your website for crawling your content then it first read the lines inside robots.txt and follows it. So by modifying the robobs.txt file you can disallow all the search engines bots from crawling your website easily.

User-agent: *
Disallow: /

The above lines in the robots.txt can stop all the search engine bots to your website. So be careful while modifying this file.

 5) Duplicate or low quality content:

Google really hates duplicate content. Each and every person in the world is unique and he/she can thing unique so Google like unique sentences and word arrangements in any text. Duplicate content can easily through your site at the bottom in search engine result. Another thing that should be considered is low quality content. What is low quality content? Google define good or high quality content as by which a small child can also learn. So the content which is written just for increasing the article site or increasing the number of pages of your website and not useful to anyone can be categorized under low quality content. Avoid it else it will blacklist your website.

 6) Fooling Search engine Bots (Cloaking):

This is an issue that well explained by Matt Cutts (Head of web spam Team) on a YouTube Video. Have a look below!



Cloaking means showing content to search engine bots and showing some another content to user. This is considering as very bad activity. Suppose you are running a product website and you showing 100 numbers of products details to search engines and when user comes there are only 10 products details all other are links just saying no results. Then user will disappointed and never think to visit your website again, because he was in search of xyz product detail which is not on your website but he just got fooled because of cloaking. So these points should be considered and you will never blacklist your website.

How to Build a Penguin-Safe, Search Engine Friendly Website?

By / How To, SEO

Is your website search friendly??

Can you Build a Penguin-Safe, Search Engine Friendly Website? The answer is YES!

The recent Penguin update has show the direction of search and what the future holds for web marketers. A lot of people are scared of using exact match anchor texts or building links to their inner pages. But you don’t have to be scared – at least, not when you do the right thing.

It’s true that the Penguin update has drowned a lot of sites and rendered some folks homeless, but we need to also look at the good side. Google and other search engines are doing their best to make the web much better, more convenient and resourceful for guys like us, the white haters. They’re in business too, so if you play your card well, they would do the same and reward you accordingly.

When you look at the other side in the algorithm calendar, you will discover how to build a better website and optimize properly. You should employ personality and creativity when building a site – and there are credible SEO services to meet these latest ranking requirements.

And the interesting part is that the old is the new new: content is king. To be safe and build search engine friendly website  follow these basic steps:

Know Who You’re Targeting

Image Credit: focus

Everyone will not benefit from your website. You’ve to map out the target audience your contents will be directed to. Without knowing who the person at the receiving end is, you’ll produce the wrong contents for them. An SEO company should help the prospect and customer to research who they’re marketing to. That’s their primary duty – market research. Who is your audience?

Do you know their social status, the demographics and what piques them? Without a proper grasp of who they’re, you’ll build the wrong website. Creating a search engine friendly website rests at the base of a sound market research and metrics.

There is no place for assumptions – if you assume that your audience knows what you’re saying, it could be the greatest obstacle to business growth. Get to know these people; who have blood running through their veins. They want to experience you. Not only as an internet marketer, but also as a person who has feelings and could go extra miles to help others.

Spoon-feed Search Spiders

Image Credit: thewikiman

Search engine spiders are like toddlers. Toddlers need support from parents before they can enjoy the nice meal on the table. When building a website or if you already have one, the goal is to serve quality and helpful contents to your readers.

Google spider for instance, doesn’t have eyes and cannot tell if your site is well designed or not. Web Spiders that crawl websites for fresh and unique contents have been programmed to function in a certain way. The secret to building a friendly website and producing excellent contents is to ignore search engines and focus on the people.

Of course, you may still use keywords to give insights, but that’s not the focus.

When you engage the readers with interesting and helpful contents, they would stick around, ask intelligent questions, make buying decisions and share your contents with fans and business acquaintances. If your content must please Google, it must first please the end user (prospects, readers, customers, clients and so forth).

So, the best way to spoon-feed Google isn’t by stuffing keywords or using hype, it’s about using the right language in a unique way to gladden the hearts of readers. If you consistently practice this, your website will grow exponentially.

Focus ON End Users

It’s all about them, not you. When you create a website for your business, the focus mustn’t be on your achievements and the numerous qualifications you’ve got. It’s about the end user.

Those who have problems, needs and aspirations – they’re counting on you to provide lasting solutions and if you can do that continually, congratulations. You can easily create a powerful platform for organic traffic.

A search engine friendly website talks about people and their problems. “What’s in it for them” should inspire you – see you at the top!

Top 15 Killer Tips To Increase Page Rank!

By / SEO

Page Rank is a link analysis algorithm which is used by search engines to determine relative importance of your link within their database. Here I’ll tell you how to increase page rank.

How is Page Rank Calculated?

Page Rank is calculated by various algorithms made by search engines, in simple words, Page Rank is calculated upon the number of links on your site; these links Include:

  1. Backlinks.
  2. Inbound links.
  3. Internal links.
  4. External links.
  5. No-Follow links.
  6. Do-Follow links.

Google and other Page Ranking sites analyze these links and assign a numerical page rank from 1 to 10 to your website. Below we will discuss Top 15 Killer Tips To Increase Page Rank.
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