In the movie ‘Catch me if you can’ with Tom Hanks and Leonardo DiCaprio, there is an exchange between Frank Abagnale senior and junior about why the New York Yankees always win. The father goes onto tell the son that it is because nobody can keep their eyes off the pinstripes. What he was referring to was the initial perception of the team. Did they carry themselves as winners?
In life, we know that first impressions last and the same goes for business and brand perceptions. There are many touch points for businesses to enhance grow from a supplier that provides a product or service into a recognized and trusted brand. Digital agencies are advocating these touch points to reinforce the strength of the brand.