Blogging has gone far beyond writing a random 500-word post and hitting publish. Way beyond.
Every blog post you write should produce something of value for you.
That value could be:
- New readers
- Repeat visitors
- Authority
- Sales
- Better rankings
- Clients
If a post does none of these, it’s just content noise.
In this guide, I want to quickly show you how to write a blog post that can generate income for you every single week — not someday, not by luck, but by design.
It doesn’t matter how long you’ve struggled with blogging or how many failed attempts you’ve had. Just accept one thing: this is possible. And once you understand the system, the confusion disappears.
Now, everything depends on how much money you want to make and how consistent you want it to be.
I started blogging in 2011. Honestly, when I look back, I feel like spanking myself for the childish mistakes I made.
Writing was never my problem.
Turning posts into money was.
As a blogger, you can’t build a business empire without money. Saying money is secondary is just romantic talk. I believe it’s core. Everything else depends on it.
Money is the pivot on which every other blogging success turns.
So let’s get straight into it.
Step #1: Write Down Your Objective
You can’t move forward in blogging if you don’t know why you started.
Your objective is your reason why.
Before launching my first blog, I was already doing affiliate marketing. I made decent money with ClickBank, but I quickly realized something important:
Building authority and a community is much easier with a blog.
So I wrote down my objective.
I wanted to:
- Establish authority
- Attract paying clients
- Earn at least $3,000 per month
Some months I failed. That’s normal. Bloggers don’t win every month.
Failure is part of winning.
But here’s the key: don’t just imagine your goal — write it down.
That’s where clarity comes from, and clarity creates speed.
Step #2: Build Resourceful Landing Pages
Before writing a money-making blog post, you need a landing page.
But stay away from spammy, affiliate-looking pages that only exist to hijack email addresses.
Every move you make as a blogger should strengthen your brand.
On the internet, what people say about you matters far more than what you say about yourself.
Create landing pages that solve one clear problem.
For example:
- A detailed article on installing WordPress
- Add an opt-in box below
- Offer a short video tutorial for those who prefer watching instead of reading
Most people would rather watch a video than struggle through long text. Use that to your advantage.
Step #3: Craft a Clear Unique Selling Proposition (USP)
Your readers need to know:
- What you stand for
- What makes you different
- What result you help them get
That’s your unique selling proposition.
People don’t subscribe, buy, or refer others randomly. They do it because something about you connects with them.
Look at successful bloggers. They all stand out in one way or another.
While thousands drown in the noise, a few rise because their message is clear.
Your USP is visible. It’s alive. And it directly affects trust.
Take it seriously.
Step #4: Generate Blog Post Ideas People Actually Share
Not all ideas are equal.
Some ideas spread like wildfire.
Others die quietly and never get seen.
If your goal is to make money, you must write about topics people already care about.
That’s how posts get shared on:
To find proven ideas, use tools like BuzzSumo.
Type in:
- A competitor’s domain
- Or your main topic
You’ll instantly see which content attracted the most shares.
You don’t need to reinvent the wheel.
You already have an edge by improving what’s working and making it evergreen.
Step #5: Connect With Power Users
A viral-friendly idea alone is not enough.
You need people with influence — readers, fans, authority — to amplify your content.
Especially when you’re new, you can’t do it alone.
But understand this: influential bloggers will not promote junk.
Your content must be useful, interesting, or different.
And don’t limit yourself to text.
Infographics, videos, podcasts, and visuals often outperform plain articles.
If design isn’t your strength, use free tools to convert ideas into visuals. It works — and it gets attention.
Step #6: Target Long-Tail Keywords
Long-tail keywords still matter.
They:
- Rank faster
- Bring targeted traffic
- Convert better
Keyword stuffing is dead. You already know that.
But smart placement still works:
- Natural title usage
- Clear subheadings
- Relevant internal links
Inbound links still matter too. Use outreach, collaborations, and mentions to strengthen your best posts.
Step #7: Monetize With High-Ticket Offers
This is where many bloggers fail.
They monetize too early — or too cheap.
A strong blog post deserves high-ticket offers:
- $50 per sale minimum
- Ideally $100+ per conversion
As readers trust you and consume your content, curiosity kicks in. They want to know:
- Who you are
- What you recommend
- What else you offer
High-end affiliate platforms still exist across almost every niche. Choose offers that match your content naturally.
Trust first. Monetization follows.
What Next?
This 7-step process may look overwhelming, but it isn’t.
Read it again.
Apply one step at a time.
The real secret is writing useful, evergreen, well-researched content — then monetizing it properly.
Do that consistently, and your earnings will improve over time.
Before you leave, tell me this:
- How do you currently come up with blog post ideas?
- How would you use high-ticket affiliate offers to earn your first $10,000 online?
If you want a clear, step-by-step breakdown, click here.
A complete post. These all are the basics of building a money blog post. Most of the times, we are not consistent with our work and that is the reason we fail sometimes.
Also, I’ve seen people working really hard but they are not making money accordingly. I noticed they were not passionate about the topics they write about.
One needs to be passionate and should have an interest in the niche they work. Some of them also lack SEO knowledge.
It’s becoming more competitive to work now.
Anyways, Thank You for the article.
Hello Michael! You have given smart insights. I think it’s all about being consistent, the problem is we know it all but we don’t do it. Smart work is important than hard work.
It was difficult initially but now I know exactly what works for me.
Coming back again here for more such informative articles.
Michael,
I agree with everything you said in this post, especially connecting with power users. I think we can add in one more to make it eight, however.
Blog about what You Love, what you’re passionate about, your purpose in life or your calling. Whatever you want to call it, blog about something you truly enjoy and make sure you’re not choosing something based on the money you think you will make. I think many newbie bloggers miss this one.
When you blog about your calling/passion/purpose, you’ll enjoy the work and it will come through. It’s a bit like a cook in the kitchen. If you cook because you love to cook, the food is always better tasting. If you cook because you have to cook or you’re told you have to, it probably won’t taste as good.
Do what you’re passionate about and the money will be an amazing by-product. Follow Micheal’s advice above as you blog about your passion and you’ll be on the road to success very soon!
Thanks for the wonderful post!
Benjamin
Great stuff buddy.
I think analysing your competitors (to see for what profitable keywords they are ranking for) and using the right keywords within your content does the trick.
Most people fail to make money blogging because they pick random topics and they never worry about having a sales funnel.
Analysing competitors can alone work like a charm in finding profitable ideas for getting more traffic and sales to your sites.
Thanks for the share.
This is what I was looking for.
I regularly visit this blog because I know everytime I can learn some awesome blogging tips here.
I really agree with you “Write Down Your Objective” is the tip for making viral money making the blog post every week.
“I started a Blog on Blogging and Hope it will be successful like you.”
Thanks for writing such a wonderful article….
Thank you Mike for your quality post. Its better to write a blog post for audience not for Search engines. Google is doing everything to provide better user experience to his users. This is why Google is more concerned about content quality.
Hello kevin !
This is indeed a great resource that would help cause a whole lot of difference on new bloggers.. The point is that people need to be acquainted with the right information.
Connecting with power users works for me Mike. Create value where you are, to become valuable, and you’ll pop up on the radar of power players. Chris Brogan endorsed me twice, Yaro Stark, once, and I’ll be speaking at NYU in a few weeks because I intended to make power users my friend. I didn’t use them. I didn’t do anything other than inspire them to become my friends, by helping them out over time. I promoted them and commented on their blogs and good things flowed out of our relationships.
The high tick offers deal works too. My freelance writing and blog coaching rates have been bumped up because as my client rates grow my skills are improving, and more than that, my time is at a premium. So as I land more clients I sell more services and I prosper accordingly. Know your worth, and charge it. Be disciplined. Don’t cave if someone tries to low ball you and don’t sell cheap products. Even my eBooks are about $13 a pop, because who can promise you how to Blog from Paradise? I also have world renowned endorsements, so I back it up.
Mike, smart tips here. Thanks for sharing your insight with us.
Ryan
Great post!
I’m new to blogging and am quickly learning how to blog and how to draw in readers. I’m interested in using other forms to communicate my idea so I’ll be sure to check out your links on that.
Thank you very much ELNA for making out time out of your busy schedule to read, comment and give an awesome suggestion. Make sure you subscribe to my list, so that you’ll be the next in line to get our post updates.
Great post and thank you for sharing links to the references. That was very useful!
Good to have you here Jeff. I’m glad the post was helpful for you. Hope to see you again here, because we’ve some valuable posts coming your way.