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Search Engine Optimization Through Internal Linking

Search engine optimization is not an exact science, but mostly based on speculation about how search engines index and rank websites in the SERPs. Nonetheless, it is based on observations, trials, Google webmaster news, and other educational information. One of the most important aspects of SEO, which many Internet marketers fail to focus on, is internal linking.

Why Is Internal Linking Important?

First of all, internal linking allows users to easily navigate from one page of a website to another. What many people do not know is that it also gives search engine robots an easy way to navigate through the site as well. When a web page has internal links, search engine robots can find other pages on the site and index them if they have not been indexed yet.

A lot of search engine optimization specialists say that external links carry more weight because they give your web pages more credibility. However, when you create a link that connects one of your web pages to another one of your web pages, you are giving your own site a vote of credibility as well. It is equally important, especially if the link comes from one of your high ranking pages.

The Process of Internal Linking

There are many ways to create links within your site. In your home page, you can create links within the content by choosing a keyword or phrase related to one of your pages. Use that keyword or phrase as the “anchor text” and link the related web page to it. For example, you can use the key phrase “affordable prices” as an anchor text that will link to something like your “Pricing” page.

You can also use the entire title of an article found on another webpage as your anchor text. For example, if you have an article entitled “The Pros and Cons of Using Premium WordPress Themes”, use that as an anchor text. You can write something like “Related Articles” at the bottom of the page and type the title. Highlight the entire title and link it to the actual webpage where the article content can be found.

Final Word

If you want to optimize your website for the search engines, make sure to put equal emphasis on internal linking and external linking. If you have more external links that internal links, search engines may see this as an act of desperation to rank on the search results. Therefore, keep your internal and external links at par with each other.

 Ryza Royze is an Internet marketer and SEO specialist with over 5 years experience in both fields. She has been contributing search engine optimization articles to the SEO industry since the year 2007.

Add Retweet Button Below Post Titles In Blogger

By Androidfry / Blogger

Twitter is one of the fastest growing social networks in the recent days. Many feel it drives a lot of traffic to their blog, especially when they have a large number of followers. We should some how use this twitter to improve traffic to our blog, So how are we going to do that? Simple, just by adding a “Tweet This“ link to our blogger posts. There are certain blogs that include Tweet this in the footer of their posts, that is, at the end of the post as a social bookmarking icon.

But I recommend you to place Tweet This Button at the top, next to the title of your post.

This post basically explains, how to add tweet this and also a retweet button to blogger posts. Many blogs have links only for “Tweet this” but not for “ReTweet“. This post includes both Tweet and ReTweet option, there by, driving more traffic to your blog and making your posts more effective. Now lets move on Adding Retweet Button Below Post Titles

How To Add Tweet And Retweet Button Below Post Titles

Login to your dashboard. Navigate to “Template>Edit HTML” from your dashboard.
Make a back up of your template before you do any changes in the template.
Make sure that you have a tick mark in that “Expand Widget Template“.
Now, do a search using “CTRL+F” for the following line, if you want to show the button below the title of your post:

<div class='post-header-line-1'>

Else, search for the following piece of code to add the button at the right end of your blog posts.

<div class='post-body entry-content'>

Paste the following piece of code just after the above line(either below the title or embedded with your blog posts).

<div style='float:right; margin-left:14px;'> <script type="text/javascript"> tweetmeme_url = '<data:post.url/>'; </script>
<script type="text/javascript" src="http://tweetmeme.com/i/scripts/button.js"></script>
</div>

Save your template. That is it!! You Are done with the installation. Very simple I think!!

Best Tips to Keep Up Going with Google Panda Changes

By prav / Blogging, Free Traffic

Since the arrival of Google Panda update, the days of Black Hat SEO companies have come to an end. Post Panda world is Ethical SEO services era. The aftermath of Google panda updates may bring in unprecedented fluctuations in the rankings and it might have even make your traffic downward slide. But the algorithm updates by Google are designed to increase the quality of the sites.

Google algorithm now only accepts high quality content. Keyword jamming, irrelevant back linking will result in instant ‘ Panda Slapped’. They will be banned from search engine results instantly and permanently. Fortunately, there are ways to avoid this situation entirely. The solution is simple and straightforward. If Google Panda update is your nightmare, following SEO strategies lend you a hand to satisfy the Panda and doing this properly will make your blog Panda proof.

Quality and Fresh Content

The primary pillar of all White Hat SEO strategies is quality content. With good content that has been written maintaining the keyword density rules, your blog optimization will be organic and under no fear of getting ‘Panda Slapped’. Read Also: How to make each post fresh?

Substantial Content

Google expects substantial content. Although, sometimes 300 words is enough to convey your message adequately, at the times that’s barely enough to get past your introduction to the subject. For example, if you are writing a blog post about “how to create a hyperlink in html”, 300 words are more than enough. However, if you title is “how to make a living with affiliated marketing”, 300 words is insufficient. Ensure to write above 400 words.

According to Matt Cutts, SEO strategy list for Panda is the creation of great content spread via social media. Yes, including social media in SEO campaign is one of the important strategies. This not only brings in organic, targeted backlinks but also could result in better rankings and introduces potential visitors and customers.

A social media profile that has an effective SEO strategy has the ability to give authority to your blog.

The more people who ‘like’, Follow’ your post share and re-post your content, the more relevant and helpful the search engine spiders consider it. The number of time that it is actually shared is important for SEO. The more people share your information, the more influential and helpful your content is considered by the search engine spiders.

Strong website structure and optimizing

Design your site to engage the reader. Good website structure means happy humans, satisfied spiders and the much stronger SEO. It has become necessary that besides getting indexed the important pages of your blog, your pages might land into supplement pages as well. Using noindex tag is one good way to achieve this.

Define the relevance between pages by category. Sitemaps, breadcrumbs, semantic relationship between on-page content components, are some important aspects of successful web structure. Quality inbound links .appropriate outbound links, plagiarism free content are some of the other key factors to consider.

Follow these SEO strategies and best tips and I am sure you can easily beat Google Panda and stay ahead in the race.

This post is written by Prav. Prav is an article writer and marketer and loves to write for his clients all over the world.

5 Reasons Why Your Blog Sucks

By Kimberly / Blogging Tips

Guest post contributed for Name.com by Kimberly Myers. Kimberly is a freelance writer and contributes to a number of blogging communities. She also buys and sells domains and websites.

Everyone can have a blog, but not everyone is good at blogging. Let’s face it – a lot of blogs suck.

What makes a blog suck? Some of the factors depend on your niche. However, there are five common reasons many blogs of all categories are subpar. If they describe your blog, it might suck, but only for now! Luckily, they are easy to fix.

Lacking a common theme

It can be challenging for an unfocused blog to gain readers. That is not to say every post should be exactly the same, but it’s often good for them to have something in common. That way, readers have an idea what to expect, and they can look forward to your posts.

If you feel like your blog is getting scattered, think back to the past. Most people were moved to start blogging because they wanted to communicate something to people outside of their current limits, be it geographical or social. Perhaps they had a strong interest in a subject, so they wanted to share what they knew, or what they had taken the time to discover. Reflect on why you started blogging in the first place and consider returning to that general idea, or something you’re equally passionate about now.

Neglecting your content

Most people visit a blog for content that adds value to their lives. They don’t want to feel duped into selecting a page with nothing more than poor content propped up by search engine optimization tricks. The tricks may have got readers there, but it won’t make them stay, and it certainly won’t compel them to return. Be sure your content is solid. As soon as you neglect content, your blog begins to suck.

Not updating regularly

You should always be offering readers new material. Once your updates drop to less than once a week, you’re probably not updating frequently enough. After you have established a workable time frame for updates, stick to it. Your readers will begin to expect posts at certain intervals, and if you skip out on posts often, it will likely turn people off. If you know that your updates will suffer in the days ahead because of scheduling conflicts, complete posts early. Then, schedule them to be posted around the date most readers would expect it.

Failing to hold conversations with your readers and fellow bloggers

Blogs are not one-way lectures – they’re dialogues. Just as they allow you to broadcast your ideas rapidly, they are designed for quick reader responses, too. The best blogs have space for comments. Sometimes, they even have questions in the posts to get the conversation going in the comment section. Bloggers can then hop in the conversation and keep the discussions going.

Not only should you communicate with your readers, but you should reach out to other bloggers, especially those who write on topics similar to yours. These conversations can help enrich your segment of the blogosphere, leading to better blogs all around. They could also possibly direct traffic to your site.

Being afraid to take risks

You shouldn’t forget that, when it comes to social media, little is set in stone. Blogs are a great way to show creativity and ingenuity, and sometimes you have to break a few rules to stay true to those traits. If you have faith in a blogging project, don’t let fear stop you from trying it out.

Even if your blog sucks now, it has the potential to be great, especially if you’re dedicated to improving it. A few changes can really turn your blog around.

Top 5 Tips to Write a Successful EBook

By arjunchauhan24 / How To

Writing an EBook is quite easy but what all people think is that it’s like climbing up on Mt.Everest without Oxygen mask! Writing EBook is seriously simple, all what you need is just a few tips and you are all set to write, publish and earn from your EBook. EBooks are in trend nowadays, especially after the release of EBook reading gadgets like Kindle Fire and others. People prefer to read EBooks over the hard paper is because they are cheap, the mainting cost is negligible, and above all you don’t have to worry a lot about them because they won’t get torned off! Almost everyone in this webospehere has written an EBook. If you too want to write some EBooks then you can follow some easy Top 5 Tips to Write a Successful EBook. The tips are well tested by great writers so you can completely rely on them.

Choose Your Topic

Choosing the topic is quite difficult. You should try writing an EBook about the topic in which you are an expert. For example if you are a blogger, write an EBook about Blogging, give it a title such as “How to Blog professionally”, “Blogging Tips – From a Pro” etc. Everyone love bloggers so you won’t find it difficult to sell your EBook.

Valuate Correctly

Valuating the EBook is quite difficult so I suggest you to take help from the professionals in this very regards because if your EBook would be over or under priced then you might not get as much response as you should get.

Team Work is Necessary

Team working is needed in every field, in writing an EBook too. All the people who have written EBooks haven’t written it all alone themselves, they have a team of around 3-4 or even more people. Team members are generally their own close friends.

Now, teamwork is only fun when everyone knows what to do, and every task is submitted by the end of the day. However, with a lack of schedule, what you have is a haphazard group of people. Scheduling is the foremost job if the goal is to acquire success in any task. Try out a job scheduler, and let them do most of the heavy lifting of scheduling.

Free or Paid

The most difficult option from which you have to choose from. It’s really difficult to choose whether your EBook will be free or paid. If you will make it available to the people for free then you will not earn enough, and if you will put a price-tag on in theny you won’t get a lot of public response. So try keeping a balance between these two things.

Make a Strategy

Strategy is must. If you are actually aiming to write a super-successful evergreen EBook then you better devise your own strategy. You can ask your friends or professional in this regard because if you will launch your EBook without a strategy, you will land nowhere but in the center of the jungle!

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