SEO is a vast term, and keyword is an essential part of SEO. Keywords are nothing but the search terms that people use on various search engines to search the topics related to those keywords. We often spend too much time for optimizing our blog post for search engine. When it comes to blog optimization, use of effecting keywords are must. Search engine crawlers crawl your content and keywords are the part that exactly tells the search engine about your blog post. Keywords play an important role to increase your blog’s search engine ranking.
Now here are some tips to use keywords for optimizing your blog post :
Choose Your Keywords :
Start with any keyword checker tool, and choose keywords for your blog. Choose primary as well as secondary keywords for your blog. I suggest you to use Google AdWords tool for keyword research. From here you can shortlist some keywords from keyword results according to their competition. The keywords with low competition and high searches will help you to gain high-ranking is search results.
Use Keywords In Your Post Title :
After deciding the keywords for your blog, the next step is to use those keywords in your blog posts efficiently to make the most out of them. Start with the post title, use your keyword or keyword phrases in your post’s title. Remember post’s title is the first thing which is crawled by search engines, hence to use keyword or keyword phrase in post’s title will tell the search engine what exactly the post is about.
Use Keywords In Headings And Sub-Heading:
You should use headings and subheadings in our posts to make your post attractive and seo rich. It’s a fact that readers take interest to read posts that are divided in parts by headings and sub-headings rather than long paragraphs. So why not to attract search engines also with your headings and sub-headings. Make use of <h2> and <h3> tags for your post’s headings and sub-headings and use your keyword or keyword phrases in them. Attract search engine crawlers by using your primary keywords in the <h2> and <h3> tag. Even search engine spiders respect the <h2> and <h3> tags and when you use keyword in those tags it will be more beneficial to you.
Use Keywords In Anchor Tag:
Most of you are aware of anchor tag and their importance in SEO. Anchor tags are used for denoting links, try to use your keywords in anchor tags. Search engine crawlers give more priorities to link rather than to simple text, Hence using keywords around Anchor tag will improve your blog’s search engine ranking.
Use Keywords In ALT Tag:
Image makes the post interesting. If you are having an image in your blog post, use your keyword in alt tag, this will improve your blog’s search engine ranking. The alt tag will tell the search engine spider about your blog post.
Hello, dears!
Excellent post. I believe that SEO is still a very obscure area by many digital Marketing professionals, but that it is 100% important for a good ranking.
Thank you very much and congratulations.
You already have a faithful user.
Hi Tarun,
Thanks for the post. You are absolutely right. Using keywords smarty is must to consider thing for better SEO experience. Well optimized keywords can help us to rank our website at higher positions in SERP.
Thanks again……..
Tarun i have a question ask from you.How Google bot crawl images if they are not optimized the title attribute and Alt attribute ? Does it care about the name of Image ?I meant the image address.
Glad that you found it useful. Subscribe to ABT, you will get everything about blogging direct to your inbox.
Thanks for commenting :)
Hi Tarun , Great post , especially to a new blogger like me. I have recently started a blog and is on the hunt for the articles that could help my blog to get the maximum possible exposure. I have almost gone through more than 4 of your posts regarding blogging. Thanks for the great info, keep rocking .
ya keyword in title is very important but i want to say is that let i have a keyword “submit blog to google” if i add you in keyword that become “submit your blog to google” is this affect in seo or not and it was work same as first keyword
keywords plays essential role in seo .We should give more time to choose effective keywords.nice post !
i read this blog it is very nice i just start working in SEO it is very useful for SEO professional thanks for share this blog
Thanks for your comment.
Yeah Gowtham you are right that using keywords in permalink and highlighting keywords in your content are also good.
Thanks again for adding value to the post :)
Good Tips. I want to add 6&7th tip too…
6) Add keyword in the url
7) Make keywords Bold & Italic.
Keyword is important. It should match with what people search. Thank you! Your information is really helpful.
Yes you are right there are many factors that affects seo and keywords are most important for site’s on page seo.
There are many factors which affects the SEO.Keywords and the stats are more important for the seo.thanks for this great article
Keywords is really important in a site because it helps to get more search engine traffic. I would like to thank Tarun Jaitely for this great article of yours.
Thanx Lino German for liking the post.
Effective tips to improve SEO ranking. But most new bloggers find difficult to do all things systematically at first. Thanks for share :)
Agree with you, most new bloggers find difficult to do all things systematically but keywords are vital and should be used efficiently.
Thanx for appreciating me :)
I suggest you to use these tips and to share your experience with us :)
Keyword is the most important part of SEO. Keyword helps to get Search Engine traffic. I like to thank Tarun for his informative tips. Good job.