12 Things to Do Before Applying for Google Adsense

12 Things to Do Before Applying for Google AdsenseI know you want to make some good money with Google AdSense right? 😉

But it’s not easy to get into AdSense program now-a-days. You have to follow few things before applying for AdSense.

You must be thinking that

How to apply for AdSense

How to qualify for AdSense

Am I eligible to apply for AdSense

What are Google AdSense Requirements

Why Google AdSense rejected my applicaton

This post is going to answer all your questions. It’s going be a bit long so grab a cup of coffee.. 😉

What is Google AdSense and Why You Should Use?

Google AdSense is one of the oldest network to offer ad publishing and works at Pay Per Click system. In fact Google used to give AdSense to everyone who used to make blogs through Google Blogspot.

When it comes to the legitimacy of Google AdSense, it speaks for itself. Google AdSense have thousands and thousands of satisfied customers and publishers. AdSense pays on time, every time.

One more reason for choosing Google AdSense is that we can earn huge amounts of money if we do our work in right way. There are many bloggers who are making a complete living from their blogs and Google AdSense. Therefore, Google AdSense should be the number one choice among all the other available networks.

It’s paying rates are better than all of other networks which is the biggest reason it is so popular to all Bloggers and Webmasters. But since everybody is running behind them, they have made the approval system very strict. You make little mistakes and get disapproved every time. Here are few reasons why Google will reject your application.

Why AdSense Will Reject Your Application?

Here are the most common reasons and AdSense requirements which they gives when they reject your application.

1.  Insufficient content / Unacceptable site content — Your website do not have enough text on them for Google specialists to review.

Google gives a lot of value and attention to the content of the blog before accepting it. If the content is poorly written and have grammatical mistakes, Google will reject the blog right away.

Not only the content needs to be grammatically correct, it must be unique and has to provide value to the users and readers of the blog. So the number one reason is the poorly written content on your blog.

2. Page Type / Design of your blog — What will you do if you land a page with full bright yellow background with white text on it, having huge buttons all over the place? Yes you’ll click away.

Blogs which are poorly designed and are hard for the visitors to understand, get rejected by Google for AdSense. You MUST have a good design which comforts the eye and is beautiful in the look.

3. No Privacy Policy, About us or Contact Us page — There are some pages which you must have before applying to Google AdSense if you want to get accepted. These are About us, Privacy Policy and Contact Us pages. These pages give the impression that you are a professional and that you are working according to the Google polices.

4. Site does not comply with Google policies — No rich, unique and meaningful content, no organic traffic, pages with little to no original content or bad user experience through clear navigation and organization. Your website may be the one that drive traffic through illegal sources, site with excessive keywords or poor coded design are usually rejected.

So you need a complete guidance and list of thing that you need to do before applying for Google AdSense and supposing that you are ready.

12 Things to Do Before Applying for Google AdSense

1. Privacy Policy :
One of the common mistakes that every bloggers and I made many times before getting approved. Even though there are people out there who say that having a privacy policy for a Blog doesn’t makes sense but they are wrong!

The first thing you will need to apply for Google AdSense and get approval is the privacy policy of your blog or website. If you don’t have it you cannot get approval simple is that. Why it is important? Because this privacy policy means you are not a scam and gives the sense of a serious business. Google will check the rest of the conditions only if you have this policy.

A privacy actually describes to your readers about what they will get on your Blog , what they should do and what they should not. So obviously there is nothing bad in having a privacy policy. While it can affect somehow on your AdSense Approval, you must give it a try. You can write it yourself or find Privacy Policy Generators online (You don’t need a lawyer anyway).

2. About Page:

Like privacy policy you must have a about page so that you can get approved. Like privacy policy this About page also give the sense of a serious business.

An About has major role and importance if you don’t want to apply for AdSense. But when it comes to AdSense, they are about zero chances of getting approved if you are not showing this page.About page simply describes about you and your Blog . This will not only help you establish a relationship with readers but it will also make them trust upon you.

3. Contact Us Page:

It’s quite obvious that everyone has his/her own opinion. What one of your readers likes may be bothering someone else. Than it is better to give them opportunity to speak up to you and tell how they feel about your Blog, what they want to be edited , what they liked or hated.

Create a contact us page, if possible add your professional email there like info@yourblog.com and your social profile links too. Bcreating this you are telling Google that see we care for our customers, visitors and we are ready to help them. They can contact us any time.

It will also show the Google AdSense Team that is viewing your site that you actually care about your readers and not only the money and AdSense.

I’d recommend you to check my contact page to get some idea.

4. Name/ Email Verification:

When you apply don’t forget to put your Name and Email address in some easily visible area like About Me and Contact Us pages. It will confirm to Google AdSense Team that it is the same person who applied for AdSense and not some spam, crappy bots. This will help the Google in the verification process.

5. Age Verification:

This is the mistake that most younger blogger are making who are less than 18. They write incorrect age and get into trouble.

Use your correct date of birth and age while applying for Google AdSense account.

Because Google AdSense is not for people who are under 18. Some people realize this problem after being disproved a few times without any legitimate reason. So I advise you to be accurate while typing your age. Be honest.

6. Minimum Number of Posts:

What should be the minimum number of posts before applying for Google AdSense? There is no confirmed answer.

Not even one.

Because I have seen very established Blogs with 400+ posts and their owner telling me that Google AdSense is rejecting them while somewhere bloggers with 40,50 posts are enjoying making money.

Exactly, what I said that there is no actual answer. However, we can always predict things. According to my experience, you should only apply after you have more than 50 posts. Posts length must be 500+ words too with quality content.

7. Design:

As mentioned earlier, you blog design matters a lot. It should be professional and not like a messy photo gallery. Clean, professional and smart design is appreciated by Google.

Your blog design is the biggest thing after Content. This represents your expertise, experience and professionalism. So be careful because anything can kill your chances of getting approved by AdSense. I recommend Elegant Themes because you get access to 87 WordPress themes in just $69.

8. Content Type:

Be careful with what type of content you are publishing. Because it is something that truly matters.

Google AdSense is not for pornographic, pirated content, illegal items, drugs or other blogs /sSites like that. AdSense team won’t be willing to allow you to step in if you own a Non English Blog. Having posts shorter than 200 words in length is also Red Signal.

9. Providing Value:

Google loves the blog who are providing value in their content and their visitors and customers are enjoying that value. Be sincere with your visitors don’t ever try to scam them instead provide value.

Don’t complain about not making money and don’t clearly state that you’re blogging for money only and have no other interest in it. Because this will show them that you will not be providing values to your readers any day. Hence another Red Light glows up.

10. Top Level Domain:

Those days are gone far away when AdSense used to approve “Blogspot” and “WordPress.com” Blogs. As for today, you must have your own unique domain that specifies your Blog. If you don’t have one yet, stop dreaming about getting approved with Sub domains and go buy a Top Level Domain.

When it comes to domain, your domain should be of top level. For this purpose the best domain is .com domain. Choose a short, unique and easy to remember domain related to your blog niche.

Another important thing about domain is it’s age. Because most of Asian Countries, AdSense has placed an age restriction. They don’t accept any sites which are not 6 months old.

So keep it in mind before applying for Google AdSense program.

11. Other Ad Networks:

If you have any other Ads placed like Chitika, Clicksor or anything, it’s time to drop them off.

Even Google AdSense allows you to use other Ad Networks along with them, it’s better to remove the ads before Applying and don’t put them back until you get a reply from AdSense Team.

So, before submitting your application for Google AdSense make sure to remove all the ads on your blog from any other network.

12. Paid Traffic:

Google hates the sites that are getting paid traffic and mostly penalizes them so there is not a damn chance of getting approved by AdSense for a site that is getting paid traffic. You can bring traffic from Search Engines or any other way you want but if you want to earn via Google AdSense the right way, paid traffic is not a solution.

Also note, that Google do not accept site which gets traffic from illegal sources. So focus on getting traffic from legal sources like social media, SEO and related blogs.

What to do if AdSense is not getting approved?

After all this what if Google AdSense does not approved you?

It’s not the end of the world! 😉

There are many other trusted and high paying ads network you can use and trust me they are not hard as Google AdSense is in terms of getting approval. One door of opportunity is closed so the other one will open.

You can use these ad networks to earn money without AdSense. They are easy to get approved.


Infolinks is the leader in in-text advertising which offers 70% revenue share even if you’re a newbie blogger. It is different from other advertising networks. It takes less space because it shows in text ads or pop up ads. You can use it with Adsense safely.

  Signup now (it’s free and quick!)

It is a pay per click. They offer advertising options like: insearch ads, intext ads, inframe ads, intag ads.

  • Alexa Rank: 2571
  • Min payout: $50
  • Payment method: PayPal, Wire Transfer, eCheck, Western Union, Payoneer


Media.net is probably the best alternative to AdSense as it’s powered by Yahoo Bing Network. I’ve tried Media.net year ago and the average CPM was much better than any other AdSense alternatives.Media.net ads are quite similar to Google AdSense and it’s very easy to get approved if you’ve a quality blog.

  • Alexa Rank: 5132
  • Min payout: $100
  • Payment Method: PayPal, Bankwire


BidVertiser is another top alternative to Google AdSense which pays you for valid clicks on ads placed on your website. It is great Adsense alternative if you didn’t get Adsense approval or got banned. Bidvertiser offers Banner ads, Text ads, Mobile Ads, Slider ads etc. You can also make money by promoting your customized toolbar.

  • Alexa Rank: 892
  • Min payout: $10 only
  • Payment Method: PayPal, Checks


Chitika is a CPC program. Chitika is very similar to Adsense. It shows relevant ads based on your content. You can easily customize ad color, URL color, border color to match your theme tone. You can also choose for their referral /affiliate program, to earn extra income.
It offers 3 types of ads – Search Targeted Ads, Local Ads and Mobile Ads.

  • Alexa Rank: 5520
  • Min payout: $10
  • Payment Method: PayPal, Check


My Final Words After Your Apply for AdSense:

This will take your few time and you have to do these things Before Applying for Google AdSense. I guess these are not too hard. Don’t be sad if Google AdSense not approve your blog.  There are many other ways to make money online without AdSense.

Hope for the best. If approved enjoy and if not enjoy other networks. One more thing, Try to make money through blog from other business model. Ads network will not give you much as other business models will like affiliate marketing and selling your own product.

This post was originally published in August 2012 by Saqib Razzaq but with the time some of the content was no longer relevant. So, I totally revamped this post and updated with fresh content.

Article by

A blogger, web designer, front-end developer and WordPress expert since 2011. I started this blog during high school. I’ve gone from 0 to $3,000+ per month all in my spare time. Here I share what I've learned so far and what I continue to learn through blogging so that I can be of assistance in some way to improve your blog. Interested?

Ammar has written 166 awesome articlesfor us.

Comment below, let me know what do you think?
  1. Owais Khursheed says

    brother this is owais here and i need your help .. on 1st of January i created a blog for first time and its very famous….actually i have a facebook page with over 5 lakh likes and it helps me a lot to get visitors for my blog but today i recieved a mail from google that they didn’t approve my aDSense account and the reason they give that my blog should have lot of texts….now my friend told me that my blog is still new that’s why the didn’t approve he also told me that i should wait a log to get approved .. brother few days before when i qualify for aDSense account and for few hours ads were showing on my blog but after i think 1 or 2 hours its showing blank..now my first question is that was my friend right and should i wait to get approved ..i know its compulsory ….brother from last 2 days i watched all your videos and i just couldn’t get results … i try my best to get ads showing on my blog but i didn’t get success . may be first i have to wait for google to get approved .. please brother tell me what should i do know..i am new to blogging and i want to get approved coz i already made promise to the local institute here that i will support them..brother as u mention on your blog that u help lot of new bloggers ..please help me…hope u understand. please reply brother

    • says

      Hi Awais,

      What I think is that your blog is new and you get traffic from social media only. Your blog must be related to funny images or so on? Your blog might have images only but no text like our. You might need to consider adding text with your photos.

      And try again.

  2. says

    Hi…Recently my blogger site got approved for Absence…It had been only 3 months since I created the blog..Only 6 posts, an About and Contact Me page. That’s it….I am extremely happy. But then the next question that lingers in my mind is: What next ? I don’t have any Ads to put….So whats the point? Will other put ad on my blog? Or will google put ads ? I did not provide any account number while registering for ad sense (neither was I asked). So how does one get paid if he does earn some money ?

  3. says

    Hi AMMAR ALI Thanks for your helpful information.I have a question Adsense approve my blog if I publish ezinearticles or similar article platform article on blog?Please reply I have not good article writing skill.


  4. Saransh Singhal says

    Hi Ammar,

    Very useful article i must say.
    I am planning to go for adsense but i will do that after 7-8 months after creating content. Before that , should i go for other adsense alternatives as mentioned in your post? U have said that before applying for adsense i should remove other ad links. If google will get to know that i have earlier used other adsense alternarives, will they reject my application ?

    Also i would like to interact with you regarding SEO and backlinks info.

    • says

      Hi Saransh,

      You can apply even before 8 months. You can see comments here from different bloggers who got approved for a new blog. So it depends on luck as well.

      You can use alternatives but when you apply for adsense, remove them. You can contact through email.

  5. Mahtab says

    Hi Ammar,

    I have adwords account and paid almost $3000 to google for advertising in 2 months using my credit card and still paying. I applied for adsense account to advertise on my web but my application disapproved with a reason that my web is under construction and i knee that it will happen. I used separate email to get registered with adsense. I didn’t use the one which i am using for afwords. What do u suggest…should i use same email for adsense which i am using for adwords?

    • says

      Well I never gone through this situation. But since you have spent $3k to Adword, there are chances that Google will prefer you as their adsense member. So, you should try from your adwords account.

  6. says

    Hi Ammar,

    I am new to the blogging world and have just been approved for Google Adsense. I put in my application four days ago not expecting to be approved because of all the rumors I’ve read about being denied with an early blog.

    As for a little background about my website, it was launched on the first of this year and I have since put up 3 blog posts. As of today it has gotten 115 views and just 2 comments. I have an about me and contact pages and use wordpress.

    I hope this addresses #6 on your list! I am still surprised at myself for being approved haha.

    • says

      Hey Dillon,

      Congratulations on your success. You did what others couldn’t. I’m so happy for you!

      No one can predict about Google Adsense. I’ve seen many high quality authority blogs not getting approved by Adsense. You’re a lucky one!

      BTW, are you in Hawaii? I think that’s also the reason. Because Google prefer advertisers from countries like US, UK and so on.

  7. says

    Wow, I was just searching for that what should I do that I apply for the Google Adsense because I’m new in Blogging and I don’t what to do. You clear me all doubts.
    One thing I can ask you that my blog is 6 months old and 20 posts on my blog. I will upload 30 more but if I upload 15 more then what will happen?
    please update me more about Blog if you are free.

    • says

      Nothing will happen. Just keep your blog high quality. Produce good content. I’ve seen bloggers with less than 30 posts getting approved adsense. So dream big!

  8. says

    Hi Ammar,
    I discovered your article truly supportive. As of late I have procured SEO preparing so I have begun an online journal for external link establishment reason. I’d like to realize that would I be able to apply for adsense remembering that there will be a lot of articles later on each for an alternate site’s external link establishment. In this way, I wont be focusing on a specialty section or a particular classification. In your another post you have clarified that Google Adsense might obstruct the site because of a few reasons so arrives any way that I could acquire better as an amateur. In addition which stage would be better to blog and procuring, Blogger.com or WordPress?

  9. says

    Hello Ammar,

    My Domain is 1 year old but i have start for blogging 2 months back. I am planning to go for Ad Sense somewhere in December end or in Jan start with min 40-50 posts. I have note down your points. Any further tips or any update in Google’s policy.

    And, Thanks for sharing.

    With Love PG

  10. says

    hi, ali..my site is self hosting & domain in multilingual wp but its still a couple of week old. I wrote the contents myself, while improving my seo writing skills. I do “plag” check before publishing, mostly 95% unique. The problem is, I accidentally applied it for adsense about some week ago. I’m worried, i’m not violating adsense content TOS but my content & backlink is still low.

    My question are,
    Is Indonesian publisher also needs to wait 6 months?
    The visitor good 100-200 daily but the organic is low, what is the effect for adsense?
    Should I remove my donate button? I don’t recall its against adsense policy, is it?
    I manually translate and proofread my english content in to Bahasa Indonesia, but for other language i just copy-paste my eng content from google translate. Will this be a problem?

  11. says

    hi Ammar,
    thanks for sharing, this article is very helpful
    i want to learn more about SEO and adsense. can you help me Ammar?
    do you have material about SEO or adsense?
    many thanks for considering my request

  12. Awais says

    Salam, Ammar

    I am new in this field and wants to do work on SEO but cant find helpful material. Can you help me in this or give me the material that helps me in SEO.
    Advance thank you.

  13. Anonymous says

    Hi Ammar,
    I found your article really helpful. Recently I have acquired SEO training so I have started a blog for link building purpose. I’d like to know that can I apply for adsense keeping in mind that there will be plenty of articles in the future each for a different website’s link building. So, I wont be targeting a niche segment or any specific category. In your another post you have explained that Google Adsense may block the site due to some reasons so is there any way that I could earn better as a newbie. Plus which platform would be better for blogging and earning, Blogger.com or WordPress?

    • says

      If you can afford, you should go for WordPress self hosted blog. If you don’t want to invest then you can buy a domain and use it with blogger.com

      Hope it helps.

  14. Cak Fi says

    Hi, Ammar. Your article is relly usefull. May I translate your article in my native language?? Of course, I will add link to your website as original source.

    Thanks Ammar

    • says

      Hi Cak Fi,

      If you want to do this, you should copy only few paragraphs and give link to my website to read full article. You may add my website to google translator and place this translator link into your blog.

  15. says

    Hi Ammar,
    Thanks for sharing this wonderful article, It helps me to understand many things before submitting my website for AdSense.

    I’ve heard that Google doesn’t give AdSense for those domain ( whose include words: Hack, Cheat, or Crack). Now, one thing I need to be confirmed that these words are not in my website domain name, but if I’ve any post about hacking on my Blog, then is it harmful?

    Please, help me…

  16. says

    I joined blogger yesterday. I have posted 12 today. I got 100 viewers. When do you think will be best for me to apply for adsence? & posting 12 posts daily is it bad or good ?

    • says

      It won’t be possible to post 12 quality articles per day and it will be red signal for Google. I’d suggest you not to do this and wait for sometime. Your blog is new so there are no chances of getting approved for a one day old blog.

    • says

      Adsense will not approve any website from asian countries if it is 6 months old until they see real value in that. As Ammar stated, don’t over do, start off with slow phase and look to build as you progress and that is the best way for any website to stay in longer run.

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