12 Things to Do Before Applying for Google Adsense

12 Things to Do Before Applying for Google AdsenseI know you want to make some good money with Google AdSense right? 😉

But it’s not easy to get into AdSense program now-a-days. You have to follow few things before applying for AdSense.

You must be thinking that

How to apply for AdSense

How to qualify for AdSense

Am I eligible to apply for AdSense

What are Google AdSense Requirements

Why Google AdSense rejected my applicaton

This post is going to answer all your questions. It’s going be a bit long so grab a cup of coffee.. 😉

What is Google AdSense and Why You Should Use?

Google AdSense is one of the oldest network to offer ad publishing and works at Pay Per Click system. In fact Google used to give AdSense to everyone who used to make blogs through Google Blogspot.

When it comes to the legitimacy of Google AdSense, it speaks for itself. Google AdSense have thousands and thousands of satisfied customers and publishers. AdSense pays on time, every time.

One more reason for choosing Google AdSense is that we can earn huge amounts of money if we do our work in right way. There are many bloggers who are making a complete living from their blogs and Google AdSense. Therefore, Google AdSense should be the number one choice among all the other available networks.

It’s paying rates are better than all of other networks which is the biggest reason it is so popular to all Bloggers and Webmasters. But since everybody is running behind them, they have made the approval system very strict. You make little mistakes and get disapproved every time. Here are few reasons why Google will reject your application.

Why AdSense Will Reject Your Application?

Here are the most common reasons and AdSense requirements which they gives when they reject your application.

1.  Insufficient content / Unacceptable site content — Your website do not have enough text on them for Google specialists to review.

Google gives a lot of value and attention to the content of the blog before accepting it. If the content is poorly written and have grammatical mistakes, Google will reject the blog right away.

Not only the content needs to be grammatically correct, it must be unique and has to provide value to the users and readers of the blog. So the number one reason is the poorly written content on your blog.

2. Page Type / Design of your blog — What will you do if you land a page with full bright yellow background with white text on it, having huge buttons all over the place? Yes you’ll click away.

Blogs which are poorly designed and are hard for the visitors to understand, get rejected by Google for AdSense. You MUST have a good design which comforts the eye and is beautiful in the look.

3. No Privacy Policy, About us or Contact Us page — There are some pages which you must have before applying to Google AdSense if you want to get accepted. These are About us, Privacy Policy and Contact Us pages. These pages give the impression that you are a professional and that you are working according to the Google polices.

4. Site does not comply with Google policies — No rich, unique and meaningful content, no organic traffic, pages with little to no original content or bad user experience through clear navigation and organization. Your website may be the one that drive traffic through illegal sources, site with excessive keywords or poor coded design are usually rejected.

So you need a complete guidance and list of thing that you need to do before applying for Google AdSense and supposing that you are ready.

12 Things to Do Before Applying for Google AdSense

1. Privacy Policy :
One of the common mistakes that every bloggers and I made many times before getting approved. Even though there are people out there who say that having a privacy policy for a Blog doesn’t makes sense but they are wrong!

The first thing you will need to apply for Google AdSense and get approval is the privacy policy of your blog or website. If you don’t have it you cannot get approval simple is that. Why it is important? Because this privacy policy means you are not a scam and gives the sense of a serious business. Google will check the rest of the conditions only if you have this policy.

A privacy actually describes to your readers about what they will get on your Blog , what they should do and what they should not. So obviously there is nothing bad in having a privacy policy. While it can affect somehow on your AdSense Approval, you must give it a try. You can write it yourself or find Privacy Policy Generators online (You don’t need a lawyer anyway).

2. About Page:

Like privacy policy you must have a about page so that you can get approved. Like privacy policy this About page also give the sense of a serious business.

An About has major role and importance if you don’t want to apply for AdSense. But when it comes to AdSense, they are about zero chances of getting approved if you are not showing this page.About page simply describes about you and your Blog . This will not only help you establish a relationship with readers but it will also make them trust upon you.

3. Contact Us Page:

It’s quite obvious that everyone has his/her own opinion. What one of your readers likes may be bothering someone else. Than it is better to give them opportunity to speak up to you and tell how they feel about your Blog, what they want to be edited , what they liked or hated.

Create a contact us page, if possible add your professional email there like info@yourblog.com and your social profile links too. Bcreating this you are telling Google that see we care for our customers, visitors and we are ready to help them. They can contact us any time.

It will also show the Google AdSense Team that is viewing your site that you actually care about your readers and not only the money and AdSense.

I’d recommend you to check my contact page to get some idea.

4. Name/ Email Verification:

When you apply don’t forget to put your Name and Email address in some easily visible area like About Me and Contact Us pages. It will confirm to Google AdSense Team that it is the same person who applied for AdSense and not some spam, crappy bots. This will help the Google in the verification process.

5. Age Verification:

This is the mistake that most younger blogger are making who are less than 18. They write incorrect age and get into trouble.

Use your correct date of birth and age while applying for Google AdSense account.

Because Google AdSense is not for people who are under 18. Some people realize this problem after being disproved a few times without any legitimate reason. So I advise you to be accurate while typing your age. Be honest.

6. Minimum Number of Posts:

What should be the minimum number of posts before applying for Google AdSense? There is no confirmed answer.

Not even one.

Because I have seen very established Blogs with 400+ posts and their owner telling me that Google AdSense is rejecting them while somewhere bloggers with 40,50 posts are enjoying making money.

Exactly, what I said that there is no actual answer. However, we can always predict things. According to my experience, you should only apply after you have more than 50 posts. Posts length must be 500+ words too with quality content.

7. Design:

As mentioned earlier, you blog design matters a lot. It should be professional and not like a messy photo gallery. Clean, professional and smart design is appreciated by Google.

Your blog design is the biggest thing after Content. This represents your expertise, experience and professionalism. So be careful because anything can kill your chances of getting approved by AdSense. I recommend Elegant Themes because you get access to 87 WordPress themes in just $69.

8. Content Type:

Be careful with what type of content you are publishing. Because it is something that truly matters.

Google AdSense is not for pornographic, pirated content, illegal items, drugs or other blogs /sSites like that. AdSense team won’t be willing to allow you to step in if you own a Non English Blog. Having posts shorter than 200 words in length is also Red Signal.

9. Providing Value:

Google loves the blog who are providing value in their content and their visitors and customers are enjoying that value. Be sincere with your visitors don’t ever try to scam them instead provide value.

Don’t complain about not making money and don’t clearly state that you’re blogging for money only and have no other interest in it. Because this will show them that you will not be providing values to your readers any day. Hence another Red Light glows up.

10. Top Level Domain:

Those days are gone far away when AdSense used to approve “Blogspot” and “WordPress.com” Blogs. As for today, you must have your own unique domain that specifies your Blog. If you don’t have one yet, stop dreaming about getting approved with Sub domains and go buy a Top Level Domain.

When it comes to domain, your domain should be of top level. For this purpose the best domain is .com domain. Choose a short, unique and easy to remember domain related to your blog niche.

Another important thing about domain is it’s age. Because most of Asian Countries, AdSense has placed an age restriction. They don’t accept any sites which are not 6 months old.

So keep it in mind before applying for Google AdSense program.

11. Other Ad Networks:

If you have any other Ads placed like Chitika, Clicksor or anything, it’s time to drop them off.

Even Google AdSense allows you to use other Ad Networks along with them, it’s better to remove the ads before Applying and don’t put them back until you get a reply from AdSense Team.

So, before submitting your application for Google AdSense make sure to remove all the ads on your blog from any other network.

12. Paid Traffic:

Google hates the sites that are getting paid traffic and mostly penalizes them so there is not a damn chance of getting approved by AdSense for a site that is getting paid traffic. You can bring traffic from Search Engines or any other way you want but if you want to earn via Google AdSense the right way, paid traffic is not a solution.

Also note, that Google do not accept site which gets traffic from illegal sources. So focus on getting traffic from legal sources like social media, SEO and related blogs.

What to do if AdSense is not getting approved?

After all this what if Google AdSense does not approved you?

It’s not the end of the world! 😉

There are many other trusted and high paying ads network you can use and trust me they are not hard as Google AdSense is in terms of getting approval. One door of opportunity is closed so the other one will open.

You can use these ad networks to earn money without AdSense. They are easy to get approved.


Infolinks is the leader in in-text advertising which offers 70% revenue share even if you’re a newbie blogger. It is different from other advertising networks. It takes less space because it shows in text ads or pop up ads. You can use it with Adsense safely.

  Signup now (it’s free and quick!)

It is a pay per click. They offer advertising options like: insearch ads, intext ads, inframe ads, intag ads.

  • Alexa Rank: 2571
  • Min payout: $50
  • Payment method: PayPal, Wire Transfer, eCheck, Western Union, Payoneer


Media.net is probably the best alternative to AdSense as it’s powered by Yahoo Bing Network. I’ve tried Media.net year ago and the average CPM was much better than any other AdSense alternatives.Media.net ads are quite similar to Google AdSense and it’s very easy to get approved if you’ve a quality blog.

  • Alexa Rank: 5132
  • Min payout: $100
  • Payment Method: PayPal, Bankwire


BidVertiser is another top alternative to Google AdSense which pays you for valid clicks on ads placed on your website. It is great Adsense alternative if you didn’t get Adsense approval or got banned. Bidvertiser offers Banner ads, Text ads, Mobile Ads, Slider ads etc. You can also make money by promoting your customized toolbar.

  • Alexa Rank: 892
  • Min payout: $10 only
  • Payment Method: PayPal, Checks


Chitika is a CPC program. Chitika is very similar to Adsense. It shows relevant ads based on your content. You can easily customize ad color, URL color, border color to match your theme tone. You can also choose for their referral /affiliate program, to earn extra income.
It offers 3 types of ads – Search Targeted Ads, Local Ads and Mobile Ads.

  • Alexa Rank: 5520
  • Min payout: $10
  • Payment Method: PayPal, Check


My Final Words After Your Apply for AdSense:

This will take your few time and you have to do these things Before Applying for Google AdSense. I guess these are not too hard. Don’t be sad if Google AdSense not approve your blog.  There are many other ways to make money online without AdSense.

Hope for the best. If approved enjoy and if not enjoy other networks. One more thing, Try to make money through blog from other business model. Ads network will not give you much as other business models will like affiliate marketing and selling your own product.

This post was originally published in August 2012 by Saqib Razzaq but with the time some of the content was no longer relevant. So, I totally revamped this post and updated with fresh content.

Article by

A blogger, web designer, front-end developer and WordPress expert since 2011. I started this blog during high school. I’ve gone from 0 to $3,000+ per month all in my spare time. Here I share what I've learned so far and what I continue to learn through blogging so that I can be of assistance in some way to improve your blog. Interested?

Ammar has written 160 awesome articlesfor us.

Comment below, let me know what do you think?
  1. says

    Ammar Ali you have done great job to assist blogger newbie like me.
    I have several question for you,
    i have seen 2013 blogs in my language (Indonesian) having many duplicate post,content and yet they placed google ads, how thats possible if google criteria against misbehavior blogs/webs highly restrict ?,
    Awesome post by the way
    and thank you.

    • says

      We can’t really understand what Google is doing with publisher. I’ve seen new blogs with no traffic getting approved and on the other hand big blogs with good traffic are getting rejected.

  2. says

    My adsense request got approved in my 2nd chance. But after reading your blog, i am bit confused.

    You said domain has to be 6 month old. my domain in 3 months old
    you said on average i need to have 70 + post. But i have only 23.

    How come this exception happen. Neither i am a professional blogger nor i know much about SEO. Your feedback will be highly appriciated

  3. says

    Hi saqib,
    Well Said, but i would also like add few more things to consider when applying for adsense account:

    If you’ve more then one site, then consider applying with best site. (In terms of traffic, Page Rank and content quality)
    Your content should be written in English or other Adsense supported languages.
    Give your actual information while applying for Adsense account.
    Your age must be 18 years or above to participate in Adsense Program.(or you may use your parents name)
    Sometimes Google requires 6 months older domain in certain countries including China & India.
    Avoid Paid Traffic. (Adsense doesn’t require a lot of traffic)
    Don’t use copyrighted image, Use Images with Credits.(this is not that much necessary)

  4. says

    Nice said saqib,
    Without Google adsense blog is incomplete,Also one main reason for disapproval of adsense is use same Gmail account which is use for experiments or other link building games.
    Just make new real Gmail account and apply first for the Google webmaster tools and then for Google analyticals tools if your visitor is more the 60 then apply for Google Adsense.

  5. says

    How do you get approved for Adsense when your blog is located as a subdirectory of the domain you own? For instance, my site http://www.jenwoodhouse.com is my main site, but I don’t want to run Adsense on that site. I want to include it on my blog, which is located at jenwoodhouse.com/blog. I still own the domain, but Adsense will only accept the master domain name.
    My main site was not approved for Adsense, however I think my blog would be because it seems to meet all the requirements (except the URL), but can’t submit it because according to Adsense rules, the URL is invalid.
    Any ideas?

    • Ammar Ali says

      I don’t think so there would be anyway to approve using the sub directory. You can’t even use sub domain too.

      You’ve to use your main domain while applying for adsense, Jen.

  6. says

    Thanks buddy,
    This post is really worth reading. Every blogger need to know about the Google policies before they apply to Google AdSense. As it is the greater medium to make money from a blog. I have seen many blogs which are famous but not having AdSense ads. May be they didn’t follow the policies. It’s the main problem of newbies that they always think about making money which somehow distract them from their quality building blog. Thanks for sharing.

  7. Nitin Maheta says

    One of my friend followed all the steps you mentioned for approving adsense and also tried some of other tricks but it doesn’t works for his blog. You can check his blog at seebeetee.com . what should he do to get approved adsense account.?

    Waiting for an answer from your side.

    Thanks :)

  8. says

    Nice article bro, recently got my adsense account approved by the Google team through YouTube. Just want to ask you a simple question that can i use this youtube approved account for another website.

  9. says

    You don’t have to have the Contact us and About page on your website. I have seen many websites with Adsense that don’t have these two pages. Even mine.

  10. says

    I have applied for Google adsense i have not receive any mail from Google regarding first step or second step, red alert disappeared from my adsense account but ads are not showing on my blog
    have any idea where is the problem?

  11. says

    Me and my friend both got approval from Google AdSense within 6 months both of us are from India, mine in 35 days (you may remember). So I think you should write that those “should” be 6 months older to get Google Adsense account, not must :D.

  12. says

    I applied to Adsense a week
    Ago and have not heard anything. Just a red bar that says my account is under review. Is there a way to contact them to see what’s going on. I am thinking maybe I filled out something wrong in the application.

  13. says

    hello saqib,
    Buddy I implemented all the tips given above but still i got denied. Can you please help me in making the corrections.
    My site : Universalbloggingtips.com

  14. says

    Hey Saqib,
    Right said in your article but i want to ask that my website page rank is 2 can i get adsense now??
    Please do reply me soon it will be great :)

  15. says

    Brother, You said that sub-domain blogs won’t get adsense account. But you know I’m running a blogspot blog and I have also got adsense account(hosted account type). I’m feeling great. Now I know that Google adsense approves sub-domain blogs too. :)

  16. Sunita Sharma says

    its Like Flood of Comments here.. every One Sharing his/her View About Adsense approval. Well i Got adsense in 4th time.. i thing i missed some of the Point mentioned about thats why got approved in 4th Time.. Great and Complete Guide Shared here Thanks For Sharing… :)

  17. says

    Hi Saqib,

    First of all, thanks for putting together this information. I’m currently using a personal adsense account for a news site and a travel blog. Since I’ve registered a company now, I want to apply for a new adsense account against the company. Are you aware of any Google Adsense policies for such issues?


    • Saqib says

      I think you should use the same account for your company. This is because it is very easy and simple to see which sites made you what hence, you can later divide the money between your colleagues and yourself.

  18. devender says

    Hi All, Kindly help or suggest

    I have created a Custom Search Engine from google and based on it i have created my website.My website only have the google search option similar to search.mywebsearch.com.I am recommending all my clients to use thing as their default search engine for all the searches and use this as their homepage.

    I just want to know can i apply and get approval for this from google or not ? currently i have closed to 70-100 visits per day and number will increase day by day as its an ongoing process.

    Can somebody help me or suggest anything for this ??

    • Saqib says

      I’m afraid I cannot tell you anything about this issue. Maybe reading Google TOS can help you.

  19. Bishal Biswas says

    Thanks For Each and Every Details You Have Provided. I am really thankful to you for your help, I have successfully created my Adsense Account which is Reviewed by Adsense Team Too, Thanks a lot.

  20. Nitin says

    i read the article and it create a hope in mind to get approved my adsense from google.
    Actually i had applied for it many times with all fulfilled requirements but still it disapproves my acc. without showing any reason.
    Please help me to approve it, i really need this and hopes that you can do this.
    By the way thanks a lot for sharing such beneficial information for me.

  21. Deepak Rawat says

    Thanx Saqib, I am a newbie blogger, trying to find out what factors required for adsense approval as I had heard it is very hard to get approval, I am currently developing my newly created blog. Thanx for your valuable post

  22. says

    I got 2 times disapproved and this is my third try , Google has gone crazy, i don\’t know what was the problem with me , so lets hope for the best this time following your guidelines. Thanks for the share.

  23. Neha Dobriyal says

    Hello Saqib I’m currently building a forum, I want to monetize it through Google Adsense, do they approve forums???

    • Saqib says

      Hello Neha,
      Of course they do approve forums without any problems. Just make sure you are not violating any terms of service. Like posting illegal stuff or non-family content. Read Google Adsense TOS for more help about such stuff.

  24. says

    i didint notice the link above ” Difference Between Short Length Post Vs Length Posts – What’s Best? ” Its done well? I cannot click on – Read. Maybe this will help You, cheers!

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