Double Your Blog Traffic with Long Tail Keywords

Are you having trouble ranking in the search engines or increasing your overall blog traffic?

If so, maybe it’s time you stop focusing on generic keywords ad start to explore the world of long tail keywords using long tail pro.

What are long tail keywords you ask?

Here’s a simple way to explain it… “wordpress” is a generic search term. If you search for it in Google you will find various topics. Now if you were to search for “free wordpress installation service”, that’s a long tail keyword and if you search for it, you know exactly what you are looking for.

What are long tail keywords better than generic keywords?

Easy! :D

Not only are they much easier to rank for, but they are super targeted in comparison to generic keywords.

Let’s use “wordpress” again as an example and see how it stacks up in comparison to other long tail variations of the keyword when using Google Keyword Tool.

Double Your Blog Traffic with Long Tail Keywords

What you can learn from this is that you can write articles, format titles and focus the efforts of your backlink building to these terms and have a much better chance at ranking in the search results.

Yes, many of these keywords have a low amount of search volume, but they are much more targeted.

If someone is searching for “wordpress setup service” you can be they are looking to have a wordpress blog setup!

Find the Best Long Tail Keywords with Long Tail Pro

One of my favorite software programs out there is called Long Tail Pro, which allows you to look up long tail keywords. It works much like Google Keyword Tool but it also provides you with an competition score, which tells you how hard or easy it will be for you to rank in the search results.

You can see a screenshot of the Long Tail Pro results below, using the same keywords we mentioned above.

Double Your Blog Traffic with Long Tail Keywords

You can see from the chart above that some of these keywords are very easy to rank for. Easy to rank for keywords are in the 20-30 range, medium competition is in the 30-40 range and anything above 50 is quite competitive.

Again, it is important to note that the volume on these search phrases is low, but if you were able to rank on the first page for some of these terms, you would be bringing in some very highly targeted traffic to your site month after month.

Also if you do the work to target high paying keywords, such as “hosting” related keywords, this could result in a few hundred to a few thousands extra dollars per months.

This is one of the major reasons why it’s important to look at the overall value of your long term keywords and not just the amount of people who are searching for the keywords in a given month.

Features of  Long Tail Pro

Here are a quick features and review of long tail pro keyword research tool.

Quick 5 Minute Step: You can setup long tail pro within few mintues, You can quickly get targeted traffic, lead generation made easy!

Simple: Easy to use, allows you to create targeted campaigns and research competitors.

Effective Optimization: You can use long tail pro keyword research tool to get any type of business result you want. Easy to use.

Grab Long Tail Pro Now for 37$

Even Google Wants You to Use Long Tail Keywords

Yes, it’s true! Even Google prefers that users of their search engines use long tail keywords over generic search terms.

It provides better search results for the people using Google, and especially for the advertisers of the search engine as well.

Just take a look at the screenshot below and see how Google lists a bunch of long tail variations for you to choose from at the bottom of each search page.

Double Your Blog Traffic with Long Tail Keywords

Start Incorporating Long Tail Keywords into Your Blog

There are many free tools out there like Google Keyword Tool, Google Analytics and free trial versions of Long Tail Pro that will allow you to analyze the type of traffic and search terms people are using to get to your site.

For all of these reasons and many more, you should be using long tail keywords to write better content for your site, target your content better to your audience and rank higher in the search engines.


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Article by

Zac Johnson is a online marketer with 15 years of experience and also a blogger at BloggingTips.com and ZacJohnson.com, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on Amazon.com.

has written 6 awesome articlesfor us.

Comment below, let me know what do you think?

50 Comments so far add one

  1. Sarah says

    Hi Zac, Thanks for the LTP detailed article. I just bought another keyword tool 2 days ago. But i think i’ve to give a shot to this one also. I’ll let to you know here about the experience soon.

    Sarah

  2. says

    Actually I agree with your points that long tail keyword is better than generic keywords. But now we can also use generic terms like visit here, my website, click here etc. These generic terms are very helpful.

  3. vicky says

    Hi Zac,

    Long Tail keywords are very important nowdays as you explained above. I would love to try out Long tail Pro software and see it it works for me. thanks so much for sharing about this software and the method of explaining how it works.

  4. Sudipto says

    Hi Zac,
    Nice post with great information and I really enjoyed this post while reading and Yes Long tail keyword is the best way to drive more traffic as it offers low competition but I never heard about this long tail pro software but after reading this post I am thinking of to try this software. Thanks for sharing this post.

  5. says

    wow, nice post but application is bit expansive, also suggest me some more keyword related stuffs. i need to know more about the keyword research for my blog, basically i focus on my content and guess the what user will search and i pit those term in my post header/title/meta description/ subheadings. i don’t use to spent lots of time on it, i need to.

  6. says

    wao thanks a lot zac…long tail keywords was something i was using a long time ago and still do because it is obvious we cant rank for keywords like “wordpress” as they would have taken up by popular sites…some real nice tools you have shared with which we can analyze which keywords to hit for!!

  7. Rohit Singh says

    Great Post….but i want to ask is it always necessary to use long tail keywords??? and what are the demerits of using short tail keywords..???

    • says

      To Answer This –

      Advantages of Long Tail or LSI keywords –

      1. They get you targeted traffic.
      2. Easy SEO and required less efforts than Generic KWs
      3. Less Competition

      For example – You search for online shopping, you will land up on results of sites which sells almost everything, but if you want to buy shoes only, then its better to search “online stores for buying shoes”

      Zac,

      If you think I am wrong or need to add something, then please do the needful.

      Thanks,
      Vikash

  8. says

    Long Tail Keywords work as filters and direct related audience to the blog.

    I suspect if it works as traffic boosting strategy, but it works to target traffic with common interest.

    Good points!

  9. says

    Amazing Article Zac, I was not knowing much about keyword research and recently I started gathering info about keyword research. This article is going to help me learn more about keywords :)

  10. Khaja Moin says

    I tried it`s free trial and it`s worthy to get a paid version. Recently I collected few interesting keyword tools available online.
    Long tail pro helps to see the competition for the keyword you selected, all you need to do is connect your Google account and start keyword campaign.

    ~@Khajamoin1

  11. says

    I agreed with you when newbie wants to learn SEO’s those secret which can prove really good for them then they should try to search and apply these kind of ideas which help for them alot.

  12. says

    Using a Long tail keyword is definitely the best way to get good rank and traffic from google, but the problem most bloggers have is that they dont know how to incorporate this keywords into there post fluently

  13. says

    Hi Zac, I know that ranking for long tail keyword phrases are better in the long run, at this moment in time. But with all of the constant algorithm changes that Google makes. Nobody can be sure of how long this strategy will last.

  14. says

    Amazing post,

    Its all about the long tail. I am not a big hotshot SEO guru, and I never will be. I don’t like Google and their rule changes, but one thing I can do it long tail keywords and I always apply this technique where I can.

    Thanks for a great post.

    John

  15. says

    Hi Ammar and Zac, this is an excellent post, long tail keywords are a must for today’s blogs. I fortunately ranked for a few by accident which made me realise how powerful they really are. They open up back doors to your website sometimes when you least expect it. Getting them to match your niche is important as the traffic is better targeted however free traffic is never a bad thing. I got ranked for ‘the story of Ibiza’ in one post I wrote, got me quite a bit of free traffic and ranked no 1 in Google, not quite the traffic I want but they were free new readers so I certainly will not moan. :-)

  16. says

    Great post Zac! (and great to see you writing here)

    Long tail keywords are so much better to rank for than generic keywords. Many people should try to use longer keywords for their posts when they can. Researching your posts before publishing them is always key to driving the most traffic to them. You shouldn’t over optimize, but you SHOULD optimize cleverly.

  17. says

    Seriously — this is exactly what I’m doing with my new blog. Now, I’m on link building strategy. What’s best link building strategy worked out for you, Zac?

  18. says

    Long tail keywords are good, because of less competition. But long tail keywords do not have good search volume, how one can depend on them. I mean even if you are shown on the first page, there are very few people who are searching for those keywords. I am bit confused about this thing, hope you will help me out in clearing my doubt.

  19. says

    Hello Zac,

    Thank you for this lovely post on long tail keywords and Ammar thanks for showing Zac to us.

    A couple of questions please..

    1. Is there any statistics that you can give to show that long tail keywords give you better results?
    2. What is the percentage of people who currently search using long tail keywords?
    3. Is there any other tool other than long tail pro?

    Sincerely,
    Rafi

  20. says

    Great example between long tail keywords and generic keywords. Long tail keywords always help in increase organic traffic and there is no doubt it is preferred by Google. Thanks Johnson for searching this valuable information and sharing with us.

  21. says

    Hello Zac,

    Great information. I agree with your points. I think it’s better to target long tail keyword as getting ranked on the first page-first spot would be very tough for a short keyword as the competition would be high.

    Looking forward to learn more from you. :)

  22. says

    Hey Zac. Happy to see you here on ABT :)
    I still know people who stick to short keywords and think they do the best.
    This article will surely enlighten them. Well written sir :)
    Using Google Search Suggestions for finding Long Tail Keywords is the best idea if you ask me.
    Thanks :)

    • says

      I agree with you totally brother, Google had made long-tail keyword research simple, using the suggestions in the search bar and the Google search suggestions below results is a very good way to start.

      Great post Zac.

  23. Shivani says

    Wow Zac this is amazing you told me what I was really really searching for, I was doing very hard job on my blog but still no much traffic coming to my blog and here I got the reason I generally used small keywords in post but here I learned how much and more effective these long tail keyword strategy is, Thank you so much really, I admire your article, love it, I mean it all :)

  24. says

    Thank you for the post. I really try to get my blog in 1st place for the long tail keyword. But to be honest it’s really hard compared to level 1 domain. My is still using subdomain so it is pretty hard to get on 1st

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