As a site owner and blogger, at some point you might want to start looking at the possibility of bringing in new content writers for your blog. There are many reasons why this can be a good thing and can help propel your blog to new levels that you aren’t able to achieve on your own.
Let’s quickly run through a list of reasons why you should think about bringing in more content writers for your blog.
Bring Fresh New Content to Your Readers
Depending on what type of blog you have, it may be easier for you to bring in writers than not. If you are using your personal name as your domain name and brand, you may be more reluctant to bring in guest bloggers and a new writing staff, as they may be representing your name whenever they write new content.
However, there are many generic and wide focused blogs out there that can greatly benefit from having new content added to their site. By bringing in new staff writers, not only are you freeing up time for yourself, you are also adding more content to your site and throwing in a new style of writing and probably a bunch of blog topic ideas you might not have thought of.
Content Generation isn’t that Expensive
The days of having to pay high prices for original web content is over. There are now more freelance writers looking for work than ever. In addition to writers, there are also a ton of freelance and content generation sites out there like Blogging.org, that will allow you to connect with other bloggers and content writers that can start writing for you right away. The concept behind these types of content generation sites is simple. All you need to do is create an account, add some writing jobs and you will get to review each article before accepting and paying for them.
Using content generation marketplace web sites is a great way to bring in new content for any site or blog without the need to hire a full time user or teach users how to manage and write for your sites. There are thousands of writers out there just waiting for new jobs to be listed. All you need to do is tell them what you are looking for, how many words and in what style of writing.
Guest Bloggers are Everywhere
Ever since Google put the smack down on unethical link building methods, there are more people turning to guest blogging every day. There is nothing wrong with guest blogging and it’s a great way to bring in free content for your site, but you will also have to spend a good amount of time reviewing each of the posts that you may receive.
In the end, many guest bloggers are out there to make money and they just want a link back to their site or their client’s site in the footer area. Don’t accept every post you receive and make sure to always check for duplicate content and proper grammar usage. I would highly recommend that you take the time to create your own guest blogging guidelines and section on your blog with the type of content and quality you expect to receive.
Your Blog Writers have their Own Social Networks
One of the best reasons to bring in new part-time and long term bloggers is because they can massively expand the current promotion you are receiving on your blog. Every time one of your writing team posts a new article on your site, they should be promoting those same posts to all of their social networks, like Twitter and Facebook. If you bring in around five new writers, just think about how many thousands of new people who may be visiting your blog based off their social presence and postings.
How to Get Started with Bringing in New Writers
When you first start thinking about bringing in new writers or buying content for your blog, it can be quite overwhelming. What you really need to focus on is making sure you are only going after quality content. It’s easy to pay for cheap content and accept as many guest posts as you can, but in the end you still want to offer your blog readers high value content that will keep them coming back.
To start looking for potential writers for your blog or web site, be sure to check out the top blogger job boards and also start ordering some content through freelance writer market places. Once you go through a few writers and look at what they are offering, you will quickly be able to weed through the good ones and bad ones. Make sure you keep the good ones happy as they are true gems!
Hiring writers can bring more authors to your blogging community and larger the community, the larger the blog grows. I agree with you that hiring writers gives new voices to your blog.
Hiring a blog writer is a strategy, one should follow carefully. I think, one should hire an author for guest blogging.
I feel to submit content writing job to the writers who maintain quality although they charge comparatively high but it is always worth to use their services. Content quality helps the site alot primarily.
Well thanks for highlighting this important issue. I would recommend professional writers for a blog as they generate content on a regular basis. In the early days we have to invest money in order to reap long term benefits as a blog. I guess paid writers not only assist in populating a website with content but also enable a blogger to focus on traffic generation towards a blog.
These are so good to go tips. I might go and find myself a few authors and marketeers from Fiverr. Lets see what they do for the progress of my Blog
Great tips Zac. Hiring writers has now became very much important for me, as I’m very busy with my studies these days. To be frank, all of my blogs are now being managed by freelance content writers, and I’m happy with that. I don’t have to work much now, and am being able to concentrate more on my studies without any tension. Facebook is the main portal from where I find quality writers, I have tried some other sites too, but did not get any good writer (s) at a reasonable price. Thanks for this great post buddy :).
I am also confused. If i do have other niche blog and i am doing guest blogging for the other? will it affect to my blog traffic. ?
Zac, I think that unless your blogging niche is very uncommon [ like a sub niche of law category] , you will find lots of guest bloggers here and there.
Frankly if your blog is having good PR then you should have already receiving lots of email about guest posting from seo folks.
I have also come to know from my blogger friends that guest posting is very effective tool. However I found this as an opportunity to ask a question from you. Kindly tell me If My blog is in one niche lets say in fashion niche, so writing guest post for the other niche i.e for technology or cocking blog will get me good result or not???
I am very confused in this.
Nice to see you here on Ammar’s place Zac!
I want to say that I’ve tried sites like Blogging.org, but that didn’t work for me because the writers of those websites isn’t quality writers. I think guest blogging is good option.
Great post about blogging. I think people forget that killer content is the key to a successful website!