SEO

Can Your Domain Name Decide the Destiny of Your Business?

By / Blogging, Hosting, SEO

As we all know, business strategies are changing all the time. Day by day it brings new face to the business. The companies are looking forwards to new technology every day. The new machines are coming to the market. The best machine of yesterday becomes an old machine of today.

With this technological advancement most of the organizations are looking for online marketing. By venturing in to online marketing what they expect is simple. That is they expect to reach the customer as much as they can. Their main focus is to get close in to customers and satisfy the customer needs. They are trying to deliver the items or the products to the door of the customer as soon as the customer orders them.

Need Of an Online Platform

For this those companies need an online platform to sell their products. As a platform to sell the products, they are making websites with all the necessary content. So the websites are becoming the latest platforms in product selling. Those websites are also known as e-commerce sites. All the necessary details about the products are available on the company’s website in order to give a clear picture to the customer about the item that they are going to purchase.

The role of the Domain name 

Let’s see how domain names come in to play for the business success. Domain name is like an address to your land where your house is located. Just think your house is filled up with your products. Now you want to sell those products. So what you want to do is advertise that you have these and these products to sell. But how the customers know where those products are located. At that time your address comes in to play. They look for your address and reach your place to buy the products they want. Domain name is also similar to this address. That’s why it is also known as web address.

The people who need your products will follow your address or your domain name to your website. Once they land on your website, they will read the product descriptions and decide whether they need your product or not. If they want they will purchase for the product.

How Domain name Decide the success or failure of your business?

Now you may think how this domain name is so important to determine the success or the failure of your business. Just imaging that you made your website on a sub-domain instead of making it on a Top Level Domain, what will happen? The customers will think this company is even unable to pay for a domain name, how can we trust this company? That’s what they thought. Even we also think the same, aren’t we?

To sell more products, you need more visitors and higher conversion rate. If you are focusing on online business, what is the source of visitors? Most probably majority will come from Search engines. You may say, I will get customers from social media such as Twitter, Facebook and etc. But the majority is still coming through search engines specially Google and Yahoo. That’s why your domain name should be search engine friendly and keyword optimized. According to most of the webmasters opinion, the Top Level Domains are more search engine friendlier than the sub domains.

The keyword optimized domain names are appearing at higher positions on Search Engine Result Page (SERP). Appearing on the first page on the Google is very important to get the maximum traffic from the search engines. Appearing on second and third pages on Google instead of appearing on first page of SERP will miss you around 60%-70% of potential visitors and sales.

If you don’t have a domain name which can be easily remembered, your customers will face difficulties while revisiting your site. I have seen some domains that consist of just letters, not words. They are very difficult to recall. So they will not get many revisits. So my idea is even it is bit long, add some words which can make sense on your customer.

Not only the domain name itself, but also the domain name registrar also affects your business. If the domain seller doesn’t consist of a 24/7 days customer support, how can you contact and correct your domain name issues? Simply if you don’t have a good domain registrar, the down time of your website may be higher than your competitor. Your customer will go away without knowing that this is a temporary error of your site. They will buy products which are belonging to your competitor. You will lose sales.

By looking at these few points you may understand the importance of your domain name for your online business. But I have seen most of the bloggers emphasize that domain name is the most important and sole factor to bring you more sales by increasing visitors to your website. I would like to say even though domain an important factor to decide the success of your business up to some extent, it is not the sole factor to determine the destiny of a online business. What is your idea? I would like to hear from you.

Sajith Dissanayake is a independent blogger blogging on Blog tips, SEO, Adsense and Traffic building tips. He recently made a very important post on How to select a perfect domain name for your business on his blog at Techblaster.NET

 

Why Your Website Get Penalized by Google Penguin Update?

By / Blogging, Blogging Tips, How To, SEO

google penguin updateOn April 24th Matt Cutts, the head in charge of webspam team at google announced that there will be another algorithm change to the google search engine and it will be named as google PENGUIN update.
 
Oh wait I said google search engine; yes my friend google again updated its self. But again the same question arises as it came last year during panda update. Why there was a need of a new algorithm? While the same simple answer to reduce or nullify the webspams and to make google SERP better.
 
To quote Matt’s words:

“The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content.”

That’s the bad news for only those who use to spam google and make their blog on high SERP with specially use of black hat techniques. Black hat hummmm I don’t know whether you know about this, or not but still to explain you,
BLACK HAT SEO– this is an illegal activity which is done by most of the bloggers this technique just make any one blogs reputation up by awfully activities. Mostly it consists of keyword confusion games which mean wrong keyword stuffing, getting indexed within seconds and many more.

Yes that’s true for few days or forever this black hat techniques are stopped due to update. But again same thing goes as black hat peoples cracked panda update, there is maximum probability that they will crack down  google penguin update and remove more technique to recover them self but I personally suggest you that if you are blogging to make money wait for few days and just belief on your hard work.

Black Hat SEO

If you have started getting low search engine traffic it’s most likely that your website has penalized by google for not following guidelines of google.

As last time when Panda update took place in February 2011, the chief goal of that date was to penalize those site’s which contain poor quality content, site’s whose content doesn’t match with query. As it was a high profile update it affected the web spammers largely.

Every blogger and website owners should keep in mind that google is tracking your each and every moves. Google always tweak search engine algorithms because it’s the company which has multi bullion dollar a year business and it’s their responsibility that they make accurate and quality search result.

Mutt Cutt even says
“Google just wants to provide Search result which will enhance the experience of the users”

How Google Serves up Results to Users

Google works hard to make its search result better. Its working is quite simple it’s like a filter which filters the website according to your query. There is lots of website which contain the words which you input in search box but google knows that you won’t like to crawl on 100s of site but a user want what he wants. So the billion dollar company always works hard to make it better and valuable in minds of people.

How will google penguin update affect your sites?

For starters if you have created and maintained with solid and original with quality content articles which has been organically rising up the ranking then you won’t have much to worry.

By saying organically means the article you wrote where ranked in google and was indexed by search engine and steadily your page ranking and alexa ranking was increasing.

But if you have tried to fool google by use of short cuts and tried to rank you website above higher quality content websites with poor content, by using black hat techniques. Then there will be subsequent decrease in google page rank and traffic in few coming months.

panda and penguin update

Following are few things which would make a website to penalize.

Unnatural and excessive back-linking

You might know about Akismet Plugin if you are using wordpress, just go to administration panel of this plugin and watch out how much garbage your Akismet filters out of your comment area.

All those spam are comment are from people or from automated robots which leave comments with links going back to their site in the hope of that they will get one backlink. Sometimes that spammer cross the limit as their comment don’t even relate with the article. One more technique which spammers adopt is create an account in any famous fourm and post links of their website which is an illegal process giving the person lots of traffic and good quality backlinks. This things where previously building huge number of backlink and also increase search engine traffic. This type of tactics is now targeted more readily by google and this will be largely addressed I google penguin update.

Poorly written article which doesn’t make any sense because of worse grammar

In the effort of making any website full of content in a very short time period some people use what are known as article spinners. That is they start to recycle existing content which are already on other websites. This type of thing is an illegal activity which makes a blog without the new and fresh information and overall there is nothing new of yours. This thing is been seen by google and google is targeting such website which use article spinners and span over all SERP.

Keyword stuffing

Some of the spammers do this type of activity which refers of using unnatural placements of keyword in content. The keywords are those which rank better in SERP and when you actually read the content on website it doesn’t make any sense but its only stuffed with lots of keywords.

There is lot more things in black hat technique but this are on the top list which makes a blog to Get Penalized by Google Penguin Update. Read also : Common SEO Mistakes & Tips From Google for New Bloggers

In future when your blog will be in surveillance of google may get penalize due to such activity which you use to make you website famous in SERP. The only way to rescue from penguin beaks is to only perform White Hat SEO techniques and nothing else. If you have already harmed by penguin update then just leave a comment I will try my best to help you out.

Top 5 Best WordPress Plugins to Beat Google Panda

By / How To, SEO, WordPress Plugins

Bloggers got hit by Panda owing to their mistakes in terms of content, SEO strategies, backlinks etc. If you are keen on getting traffic to your blog and want to regain your blog status, there is no other go than making your blog Panda love blog.

beat google pandaThere are certain WordPress plug-in that come in handy to work and fix your content. These are handy to make your blog innovative, new, virgin and unique information that satisfies the Panda easily. Be aware the fact that it is not easy to fool the Panda. Improving your own standards and making each post fresh to be better than the others is the only way to make it a Google eye candy.

Of course, making a panda recovered blog is not an easy task, it requires time, and you need to work overtime. However, it is not rocket-science as well. By understanding the basic concepts, you can make it and can beat google panda.

Some of the reasons for which your site could be hit by Panda update include:

  • Duplicate content
  • Spelling errors and grammar mistakes
  • Low quality content
  • inappropriate SEO strategies
  • Over optimization.

It is important to fix the reasons to get rid of Google Panda nightmare and beat google panda. I fixed the reasons:

  • weak On-Page optimization
  • weak internal links and broken links
  • having grammatical errors
  • Not employing Social media and bookmarking sites properly

I want to share the way in which I got rid of Panda’s clutches. WordPress Plug-ins helps me to overcome these issues and the excellent part is that these are free plug-ins.  So, now lets  start our list of Top 5 Best WordPress Plugins to Beat Google Panda in No Time  and start using some of them . But before we beat google panda , lets see this scared panda for fun:

Top 5 Best WordPress Plugins to Beat Google Panda

So, now lets start our list of Top 5 Best WordPress Plugins to Beat Google Panda in No Time and start using some of them. Just search for these plugins on wordpress.org plugin directory

1.     Meta Robots WordPress plug-in

Meta Tags plays a vital role in on-page optimization. . This plug-in comes in handy to add significant Meta tags to your page. The great part of this plug-in is that it allows to noidex low quality content that are linked by the search engine on that page. Low quality content is the prime target for Google Panda.

2.     Admin Word count Column:

This plug-in check for word counts of every post and show it in admin’s post manager. Less word count is another great reason for Google Panda hit. It is better to make your blog post’s word count around 400.

3.     SEO search terms tagging 2

It is one of the powerful on page SEO. It instantly tags the search phrases that make your page got hits. You can know the keywords that are relevant to your posts. It is extremely helpful.  However, be cautious in using this plug-in. There is a risk of tagging your post as over optimization by Google Panda. I used this plug-in to fix inferior content.

It is a handy tool to check for all broken links causing 404 errors. As I mentioned earlier, 404 errors effect my blog pathetically and this plug in is a boon to fix broken links.

5.     WordPress SEO by Yoast:

Finally yet importantly, this very effective SEO plug-in covers all the major SEO elements such as permalink, titles, Meta description and keywords.

This post is written by Prav. Prav is an article writer and marketer and loves to write for his clients all over the world. 

Search Engine Optimization Through Internal Linking

By / SEO

Search engine optimization is not an exact science, but mostly based on speculation about how search engines index and rank websites in the SERPs. Nonetheless, it is based on observations, trials, Google webmaster news, and other educational information. One of the most important aspects of SEO, which many Internet marketers fail to focus on, is internal linking.

link-building

Why Is Internal Linking Important?

First of all, internal linking allows users to easily navigate from one page of a website to another. What many people do not know is that it also gives search engine robots an easy way to navigate through the site as well. When a web page has internal links, search engine robots can find other pages on the site and index them if they have not been indexed yet.

A lot of search engine optimization specialists say that external links carry more weight because they give your web pages more credibility. However, when you create a link that connects one of your web pages to another one of your web pages, you are giving your own site a vote of credibility as well. It is equally important, especially if the link comes from one of your high ranking pages.

The Process of Internal Linking

There are many ways to create links within your site. In your home page, you can create links within the content by choosing a keyword or phrase related to one of your pages. Use that keyword or phrase as the “anchor text” and link the related web page to it. For example, you can use the key phrase “affordable prices” as an anchor text that will link to something like your “Pricing” page.

You can also use the entire title of an article found on another webpage as your anchor text. For example, if you have an article entitled “The Pros and Cons of Using Premium WordPress Themes”, use that as an anchor text. You can write something like “Related Articles” at the bottom of the page and type the title. Highlight the entire title and link it to the actual webpage where the article content can be found.

Final Word

If you want to optimize your website for the search engines, make sure to put equal emphasis on internal linking and external linking. If you have more external links that internal links, search engines may see this as an act of desperation to rank on the search results. Therefore, keep your internal and external links at par with each other.

 Ryza Royze is an Internet marketer and SEO specialist with over 5 years experience in both fields. She has been contributing search engine optimization articles to the SEO industry since the year 2007.

Creating Meta Tags To Optimize Your Website’s Rankings

By / SEO

Do you know that meta tags help optimize you web site rankings, lets us see, how. Meta tag is an HTML code within your web page. It is used by the search engines to determine, what the web page is all about. When you have set a Meta tag in your web page then the search engine will use the information in your Meta tag to crawl for your website and locate it on the internet.

Create a Meta tag and place it on every page of your web site as Meta tags help optimize your web site rankings. It is important to have the Meta tag in the index page which is the first page that the people view and is submitted to the search engine. So, when you type a keyword in the Google search box, it will return you with the results of the websites based on their Meta tags and the content inside the web page, which corresponds to the words that you type in the search box.

Here is how to create Meta tags help optimize your web site rankings.

  1. Create a Title tag. <Title></Title>. Keep the content within this tag short.
  2. The Description tag should be of 100 to 200 characters and not more than that. This tag should contain words about your web page and not simply the words in your title tag.
  3. You can also use keywords that are related to your subject matter and it should be between 200 to 500 characters long.

Below is an example of how to write a Meta tag.

<HEAD>
<TITLE>Meta Tags</TITLE>
<META name=”description” content=”Everything about Meta tags”.>
<META name=”keywords” content=”Meta tag, Meta tags, Meta tag optimization”.>
</HEAD>

There are a lot of search engines that use Meta tag help optimize your web site rankings such as Google, Lycos, MSN, AlltheWeb, etc. But, there are some which do not use Meta tags such as Yahoo.

The search engine displays the list of web pages with respect to their popularity and almost 40% of this defines the ranking. The search engines can interpret a link from one page to another by casting a vote to the other page. Like this, you can get so many volumes of votes or rankings.

The best way to get rankings is by creating links to and from other pages to your web site. The more links you have, the more ranks you get. Each search engines looks for the keywords in a different way. The way of finding keywords is only known to the programmer who programmed it and not to others. To view the source of the Meta tag, you have to click on “View->Page Source” on your browser. This will open a document that contains entire code of your website.

There are several other tools available of Meta tags help optimize your web site rankings. These tools can be used to optimize your website and to achieve higher rankings. Therefore, it is necessary to include Meta tags help optimize in your website for rankings.