Are you currently using Google Adsense on your blog, or even thinking about it?
Then stop here now! 
You’ve to ask Five Question to yourself Before Using Google Adsense.
This blog post just might open your eyes to what you might be doing to your blog and audience for just a few dollars. There was a previous post on this blog titled “12 Things to Do Before Applying for Google Adsense“, which walks you through the process of what you need to make sure you blog looks like and has before applying to Google Adsense. We are going to take that same approach, but with a few different questions to ask yourself if you really want to sacrifice your blog and traffic to the almighty Google Adsense!
How much is your site traffic worth?
Before using any advertising solution, you need to know what your traffic is and how much they are worth. Entertainment sites and blogs have a low value per user, as they are pretty much there just to view pictures and get news. Product reviews and coupon sites have a high value per user, as they are already in buyer mode. Knowing your average visitor value is a very important thing to know!
Read : How To Get Traffic To A New Blog ?
Are you playing by Google’s rules at all times?
Lately Google has been on a tear and throwing many sites out of their Google Adsense program. No matter their reason Google may banner your account, once you are tossed, you are gone for good and they will also keep all of the money remaining in your account as well. Do you really want to work with an ad network that can keep all your profits from this and the previous month? As a Google Adsense partner, you always need to play by their rules at all times.
Can you make more money going directly?
Have you even thought about selling your own banner ad space? There is a good chance you can find a quality advertiser in your niche that will pay a much higher CPM premium over what Google Adsense will pay you. If you are running 125×125 banner ads on your site you can probably fill four to ten of these banner spots and make several times more than what Google Adsense could ever earn you.
Are you killing your profits by using Google Adsense?
One of the best ways to kill your profits is by throwing Google Adsense on your site. If you are selling products, trying to get people on your mailing list or get them to take any other action… Google Adsense will hurt you. Keep your focus on your end goal of either getting people on your list or getting them to take action. If you have a solid monetization plan for your site, Google Adsense probably shouldn’t be one of them.
Lastly… do you like giving away your traffic for a few pennies per visitor?
When did you last click on a Google Adsense banner?
I’m not sure if you remember.
But whenever someone clicks on any Google Adsense banner, they leave the site they are currently on and get swooshed off to another site. Most of the time Google Adsense is only paying a few pennies per click. Are you losing your traffic for just a few pennies? If you are, it’s not a good business model at all!
Don’t get me wrong… 
Google Adsense has made BILLIONS of dollars for Google and their publishers… but there is a reason why it’s so ridiculously easy and simple to setup. Google is making a ton of money by lazy site owners just placing a code on their site and not knowing better. There is nothing wrong with using Google Adsense, but there are much better and more profitable ways to make money!
 Did you enjoy this article?
Share the Love |
Subscribe via Email!
Get Freebies, updates & Special offers straight into your inbox.
|
Become guest author and get backlinks, free traffic and exposure
{ 40 comments… read them below or add one }
You opened my eyes Zac. I was thinking to use Adsense. but now, Will never think of it even in a dream. I loved the point when you explained that You are losing your traffic for a few pennies,
It’s really right, via using traffic, You are selling your traffic and nothing else.
But exactly like that, If we use direct ad sales, then also we lose traffic. Simply, If we place ads, then users are gonna leave. So better we make money from Affiliate marketing or any other ways….
Definitely. When you sell your own ads you can usually have the clicks open in a new window as well, so you don’t lose visitors who are already on your site.
you are right bro Adsense is not a single way to make money online. very nice post as usual .
Haider recently posted..Top 10 Famous Celebrities In 2012
I don`t think now Adsense will work in any way for bloggers.
Because I see many are going for affiliates than adsense.
Any way I knew that it depends on niche to earn more through Adsense.
Khaja moin recently posted..5 Proven Ways of Internal Linking to Increase Page Views
Adsense can work well on niche sites with no other links or valuable lead generation methods. For bloggers, it’s just more harmful than anything else.
great read!surely we can look direct banners sales and buysellads etc
sarmad recently posted..5 Ways to promote Your Blog With Little Money
good information but i think Google Ad-sense is a good solution for most bloggers…
JZEEK recently posted..Nokia’s Purity Pro HD stereo headset by Monster
Hi Zac,
You have wrote an excellent posts about Google Adsense. I have seen that most of the bloggers are not following Google Adsense guidelines and then they argue that Google is not approving them !
You have placed all the points which should be done before applying to Google Adsense. If some one do follow these points then the chances are there that it will get approved with in 24 hours.
Thanks
saif
Saif recently posted..How To Improve Alexa Rankings Of A Blog ?
can you tell me what should be a average traffic should on a blog before applying to adsense..????
mohit rajwani recently posted..How do you convert a pdf to a word document or other formats???
No idea… I would wait for around 1,000 impressions / views per month.
Thanks for this post.
it’s very useful for me to have a knowledge of Not just goods of Adsense But also a Critical analysis on it!
kamran recently posted..Best method to add meta tags in blogger
I think Zac has a point with the way we use google adsense to kill our traffic simply because of penny from the advert click but since a lot of bloggers are using it to making there earning, then i don’t see any bad thing in using it for your site just that you have to know if it’s the best for your visitors because it can easily reduce your readers if your adverts is of no interest to your readers. thanks for sharing.
IGBALAYE OLAYEMI recently posted..5 Simple Ways to Drive Traffic to Your Site
One should never lose hope to get approved from adsense .. now a days the policies of adsense is very strict .
rajkumar recently posted..Why pinterest is getting famous among all social networking sites
Agree with your points there, Zac. I had been running Adsense for one of my blog and can’t even breakthrough the earning of $500 over 6 months while this amount can easily achieve within 2-3 months with affiliate marketing. On top of that, removing Adsense some how reduced my bounce rate
Alan Tay recently posted..How to choose a niche that never runs out of writing idea
If I was running Adsense on my blogs, I would probably make a few hundred a month instead of thousands from direct ad sales. It’s all about knowing how to manage and sell your own ad space and it’s evaluation.
Again awesome post for all new bloggers. Thanks. Actually most of bloggers think adsense is the only way to make money from blog. But you said that sometimes how killing our profits by using Google Adsense
Right, Adsense makes a ton of their money from all of the smaller and newbie blogs and sites that don’t know any better.
I was thinking for the AdSense but now I think I have to refocus on my traffic first. Nice post dude!
Awesome post, Zac. Now a days Adsense authority is more strict than before & payment also seems decreasing. You certainly said true. We can earn more by adding 125×125 banner ads on your site.
Ahsan recently posted..Follow Indian Former President A.P.J. Abdul Kalam On Facebook
Great post Zac sir,I agreed with you that there are many better ways of making money online than the Google adsence,but the fact cannot be denied that the Google adsence network is most used on the Internet.
Ashish recently posted..Samsung Galaxy Note 2 Specifications:5 Things To Watch Out
Awesome one Rahul , Co incidentally I removed all the Adsense ads on my site lately!
Aswin Vayiravan recently posted..Does Apple or Android Offer The Best Mobile Gaming Experience?
Hi Zac,
Adsense used to be part of my plan to scale up simply because the simplicity and good click through rate. It is very viable to get a blog generate a few hundreds per month.
However, I have scrapped the plan a few months ago after hearing so many miserable stories about Adsense Account banned. I totally respect Google but it is just too risky to build a business relying on Google. SEO is one thing, getting the account banned is even worse.
Cheers,
Ming
Ming Jong Tey recently posted..How & Why Storytelling Can Benefit Every Blogger And Marketer?
really nice information thanks for sharing & without adsense we can make earning for other ad networking site so leave it and use other affiliate and PPC Website
Rahul Kashyap recently posted..Turn the Beat Around (2010)
I strongly agree with your opinion Zac. Google Adsense only works for websites that have enormous volumes of traffic flowing in through UK , USA and Canada while small publishers hardly make $1/day. I think direct ad sales are the best option to monetize a blog.
If you blog on blogging and marketing niche, If you’re reviewing products or selling your own product on your blog or If you’re trying to build email list than for sure Google Adsense isn’t the right monetizing option for you, but for topics like Entertainment, Celebrity and photography Google Adsense can be a great way to make money from.
For me, Google Adsense is like sending traffic to competitors for few cents.
Ehsan Ullah recently posted..CommentLuv Premium Giveaway
Negative thinking about Google Adsense. If you have good content and you place ad appropriately i don’t see any wrong. Adsense is the best way to earn by blog for a new comer.
Hamlet recently posted..John Lennon’s tooth sells for $31,258
I’ve been using one leader board ad on blog engage but it’s not bringing in anything really. right now it’s generating 100 usd per month on average which in my opinion is terrible seeing how much traffic blog engage gets.
bbrian017 recently posted..Get Your Free $19.99 Blog Engage Account
Thanks for the tips man. Really, Adsense is just a hoax. There are many other alternatives on the web, we just need to think out of Adsense.
Kalpit recently posted..Nokia Lumia 920 vs Lumia 900 – Brings Wireless Charging, PureView, Lenses and WP8
Heh zac….really google adsense is not a good option for earning from blog coz I made 1300+$ is my adsense account last month and my payment was about to issue on 31st August and they banned my account on 25th of Aug….wtf..?? If somebody starts earning more then probably there are lot of chances of getting banned I think…..Google Sucks..!! Can anybody tell me how to get those banner ads or any alternative for google adsense?
Suumit Shah recently posted..SEO PowerSuite: The Best SEO Review and Website Optimization Tool
You are right. One of my friends had hostgator banners of 4.95 dollar hosting and adsense was displaying 1 cent hostgator hosting ad. Now what profit would it give my friend. Oio publisher direct is a good solution as this directly pulls in advertisers. Or use buysell ads.
One should never lose hope with adsense.I think there are many newbies who give up on internet marketing after they start their online journey with adsense and are banned instantly.Patience pays off in the end and all newbies reading this must be patient and develop a quality website that adds real value and not just content for name sake.
Excellent post Zac, everyone seems to want to dabble with Google AdSense and as you rightly point out it is the cheaper, easier option. If you can sell advertising space on your site for a controlled monthly amount then why would you risk messing around with AdSense for a few non guaranteed pennies.
Si
The Secret Insider recently posted..Outbrain.com The Secret Traffic System
Hi Zac,
Your point is valid and thought provoking but many out there are serious about using Google Adsense considering the benefits it has to offer. Of course, they need to study the feature and pros & cons before deciding on this. It is a tricky situation.
Regards,
Vijay
Vijayraj Reddy recently posted..Why Do Currency Exchange Rates Fluctuate?
No one really think from this perspective, informative article!
Arslanh recently posted..20 Must-Have Plugins For Your WordPress Blog
Great post, often bloggers use AdSense and are very happy with there earnings but they can earn much more by using different earning sources which pays much more compare to AdSense.
Ravi Ahuja recently posted..Different Ways to Make Money with Your Website
Very good articlle.Your thought is so innovative…noone can think in such way.Great…..
Dev recently posted..Importance of Comment to Build Traffic
Very good article…But i don’t have anything approved yet…I am just blogging…I’ll surely try these!
Thanks for this !
Nitin Maurya recently posted..Make blog 3 times faster than before
This was really a good one. I understand the urge among bloggers to use Adsense but believe me a blog without adsense can earn better
Ankit recently posted..Galaxy Grand I9082 : Upgrade to XXAMC1 Jelly Bean 4.1.2 Official Firmware
Sir i need guidance and help for this field of blogging. I am not a high qualified but wna’t to learn more about this field. I had to left studies due to some financial crisis but now i have a great desire to learn more . Can u please guide me?
Please reply
Thanks
Sure, just search in this blog. I’m sure you will find useful things