Google Webmaster Tools is an online tool used by millions of bloggers for checking most of the statistics about their Website/Blog. It allows us to check almost all the stats to related to the site performance in the Google Search results .
Webmaster Tools is used by many bloggers and webmasters, but most of them do not know what is Webmaster Tools and what are the capabilities of Google Webmaster Tools .
This article will guide you through all the objectives that can be done through this online tool provided for free by our favorite search engine, Google .
This online tool does not show the traffic stats of a blog, instead it shows the amount of clicks on a certain link of your blog in the search engine . The traffic and other related stats are shown in the Google Analytics which is also another free service provided by Google .
It is a must for every blogger to use this service as it helps us to improve our site and its performance in the search engines.
There is no other way to submit a sitemap to Google . Submitting the sitemap is an important factor in building up the search ranking of your blog. Sitemap is a list of all your posts . It is indeed very essential as it can help the search engines to index our blog and all its link easily . Else , the search engine crawler can miss some of the posts of your blog .
To get a higher ranking and traffic , it is better to add a sitemap through Webmaster Tools rather than doing some other long SEO processes. Sitemap Submission is an easy way to get a lot of optimization through a short process .
This section of the Webmaster Tools provide us with the search terms which are performing well for our blog . It shows a list of queries which are bringing us the highest organic traffic . In my case, my highest performing keyword is still ‘QADABRA REVIEW’ . It has a good search result position between 1 and 4 .
I only came to know of such a great thing I did after a long time when i started using Google Webmaster Tools . After , i came to know of this keyword ranking high in the search engines , i optimized that post again and again till it got the first position . Now , it is changing at times .
This is the most useful tool in the Webmaster Tools . Sometimes , we might miss some 404 error pages which do not exists . So, people who come to this post will most probably press the back button of the browser . So , you are losing a lot of targeted visitors through this error . Google Webmaster Tools shows us all the pages and posts that are showing the 404 error .
So , it becomes easy for us to correct it and redirect that page if it does not exist . So again , this wonderful tool helps us regain our targeted visitors who were going to leave our blog .
Google Webmaster Tools also helps you find out the number of backlinks that your blog has obtained . All those links out there on the internet pointing towards your website/blog will be listed here with all the details .
Malware is virus or some infectious things that can ruin your blog as well as others who visit your blog . Malware should be removed instantly as it is spotted . But , to spot it , you will have to Use Google Webmaster Tools or some other Malware checker available over the net .
A Malware affected Blog can become a blog with zero visitors within one night . So , it is important to check if your blog is containing any malware scripts in the widgets or any other places that can be easily crawled by search engines .
Structured Data is a way of making search engines know about the way your blog is and how all the pags and posts are categorized . You might have spotted in the search results that some of the search results have a different type of appearance thus increasing the attention that result receives .
Again , Webmaster Tools is essential to form a structured data markup for your blog/website. Structured Data Markup can be optimized through the Data Highlighter . If your website do not have a Structured Data, then you can form one using the Data highlighter.
Google Webmaster Tools also has a feature which shows all the errors in your HTML Website or Blogger Template . We all should try to improve our website as much as we can .
So , using Webmaster Tools also helps you to improve the HTML of your website thus improving the whole website . Sometimes , even a small mistake that escapes from your eyes will feature in this section of this free online service provided by Google .
Google Authorship is a feature of Google which shows the photo of the author of specific articles in the search results along with the links . This increases the attention of the people who are searching . Moreover, your photo will become famous . Google Authorship can be obtained only through linking your Google+ Profile to your webpage and vice-versa using a tag .
In case, if Google Authorship is not working , you can visit the Structured Data Testing Tool option in the Additional Tools of Google Webmaster Tools . Here , You can check if authorship is working for any webpages on the internet . Indeed, This is another great feature of Google Webmaster Tools .
And don’t forget that showing your photo in the search results can gradually increase website traffic !
These were some important features of Webmaster Tools . Well , there are a lot many more that can be used to make a blog a superhit blog by optimizing it for the search engines as well as the readers . Happy Blogging!
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