On July 24, 2014, Google released a new and major algorithm update for local search, which industry’s SEO resource “Search Engine Land” named “Pigeon” update. This latest update from Google aims to deliver improved local search results, with enhanced location and distance ranking parameters.
Unlike Penguin and Panda updates, it is not a penalty-based update, but it is a core change to the local search ranking algorithm. With release of this update, some local businesses may notice an increase or decrease in website referrals, leads and business. The changes caused by this update will be visible within the Google Web search results and Google Maps search results. Google told search engine result that: